Building a global, multi-channel campaign

How do you take a brand from 8% to 63% share in 3 years?

GlaxoSmithKline appointed us to develop Maclean’s Milk Teeth into the Aquafresh children's range of toothpastes that would lead the category. We had to take a low engagement, difficult occasion and make it fun.

We built a multi-channel and multi-year campaign comprising animated content, HCP outreach, schools programme, media sponsorship and beautifully curated information for mum.

The result? We took GSK's share for children's oral care from 8% to an amazing 63% in 3 years. The UK became the lead market. We created the template and then activated it globally.

We were awarded two IPA Effectiveness Awards, one of which was a prestigious Special Award for Channel Planning as well as awards from Media Week and the CIM.

Parent and child campaign2 IPA awards
HTML 4, Flash
Nothing found... Need help?
Can't find what you are looking for?