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fandom
Following a year-long study we created what we call our Fan Profiling Tool, specifically designed to analyse the factors that influence and drive Fandom in children and young people.

To find out how this tool can help you decode the audience of your brand and define your future strategies, enter your details below and then download our special KI Fandom Newsletter.

Or if you want us to talk you through how to harness the power of your fans, give us a call.
Thanks for your interest, please check your email for a link to the booklet!
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the super six
Super 6
The six most important aspects of modern childhood
4ft thinking
4ft Thinking
Seeing the world through the eyes of a child
parent sight
Parent Sight
Defining how parents behave in the commercial world
fandom
Fandom
Analysing the factors that influence and drive Fandom
character dna
Character DNA
Defining the features that make the perfect character
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