Fandom Productisation

An intro to fandom

Fans have always been at the heart of a brand’s success. Fandom is an interconnected matrix of giving and taking: from the transient fandoms of a very young child, to potential full-commitment of older audiences, no consumer is more complex or more valuable than a fan.

KI has a very special tool that helps us (and the brands we work with) understand what makes a ‘real fan’ and ultimately, how to capitalise on fandom to build and grow as a brand: The KI Fandom Model.
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Keep reading to find out more about our fandom services – from half day training and full day workshops with your team, to full development of fandom strategies.

Our Fandom Services

The Fandom Model enables us to deliver three distinct offers - each with a slightly different purpose, content and set of deliverables.

TRAINING

What is it?
A half day workshop that introduces you to the Fandom Model and how to use it.

Who is it for?
Marketing and Brand Teams

What does it deliver?
Knowledge and understanding of the Fandom Model that your team can use to explore and build fandom strategies.

How long does it take?
1 day (including prep)

WORKSHOPS

What is it?
A full day immersive workshop tailored to your team, that accelerates understanding of the Fandom Model and how to use it.

Who is it for?
Marketing and Brand Teams
Product Development Teams
Social Media Teams

What does it deliver?
KI Fandom experts’ guidance and support in designing and refining fandom strategies by applying the model.

How long does it take?
2 weeks (including prep & deliverables)

STUDIES

What is it?
A root and branch project. Can be used as diagnosis or as development.

Who is it for?
Marketing and Brand Teams
Product Development Teams
Social Media Teams
Content Development Teams

What does it deliver?
Full KI support in developing fandom strategies, and using bespoke primary research, in order to ensure they are rooted in the relevant business case.

How long does it take?
6-12 weeks (please enquire)

contact us

hello@kidsindustries.com

Is fandom the right approach for my industry?

Entertainment

In so many ways, Entertainment is where fandom started, and given the over-abundance and saturation of children and family content, developing a fandom focused approach is increasingly important.

FMCG

Believe it or not, fandom can be very relevant to FMCG brands. They can transform them from a commodity into an incredibly meaningful part of our audience’s lives.

Gaming

Some of the most exciting and innovative fandom strategies derive from the gaming world. Table top, board or digital gaming – if you’re considering how to take your fandom from gaming-only to franchise or other touch points we can help.

Lifestyle

The growing focus on lifestyle trends and brands - and knowing the lengths people can go to demonstrate their commitment to them - might have you asking: how can I make sure my lifestyle brand is the one young people fervently ‘fandom-out’ for?

Preschool

For preschool we consider a two-fold approach – we look at the fandom opportunities for our youngest engagers, but also very importantly, what these are for their parents too.

Sports

Fandom has always been important to sports, but with shifts in young sports audiences and the way in which they develop and express sports fandom, the old playbook needs to change too.

You can get yourself a copy of the Fandom booklet here,
if you'd like to see how it all works

DOWNLOAD

fandom model in action