Fandom Services

Our Fandom Services

The KI Fandom Model™ enables us to deliver three distinct offers - each with a
slightly different purpose, content and set of deliverables.

FANDOM
FOUNDATIONS

An immersive introduction to the KI Fandom Model™ and how to use it. At the end of a half day the client team will be equipped to start refining and defining their fandom strategies. Can be done in person or online.
This is quick, light and inspiring.

Get in touch, let’s have a chat and make a plan to develop your fandom.

FANDOM
SPRINT

This is a workshop (or series of workshops) tailored to the specific fandom needs of the brand. We bring bespoke insights about the brand and use these as jumping-off points for strategy. By the end of the engagement the client has a clear fandom development roadmap. This is fast, focused and very applicable.
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Get in touch, let’s have a chat and make a plan to develop your fandom.

FANDOM
DEEPDIVE

This is a more detailed and bespoke Fandom solution that uses our own proprietary data and the primary quant and qual data required to map out exactly how, when and why Fandom can be activated. This is detailed, robust and actionable.

Get in touch, let’s have a chat and make a plan to develop your fandom.

hello@kidsindustries.com

Is fandom the right approach for my industry?

Entertainment

In so many ways, Entertainment is where fandom started, and given the over-abundance and saturation of children and family content, developing a fandom focused approach is increasingly important.

FMCG

Believe it or not, fandom can be very relevant to FMCG brands. They can transform them from a commodity into an incredibly meaningful part of our audience’s lives.

Gaming

Some of the most exciting and innovative fandom strategies derive from the gaming world. Table top, board or digital gaming – if you’re considering how to take your fandom from gaming-only to franchise or other touch points we can help.

Lifestyle

The growing focus on lifestyle trends and brands - and knowing the lengths people can go to demonstrate their commitment to them - might have you asking: how can I make sure my lifestyle brand is the one young people fervently ‘fandom-out’ for?

Preschool

For preschool we consider a two-fold approach – we look at the fandom opportunities for our youngest engagers, but also very importantly, what these are for their parents too.

Sports

Fandom has always been important to sports, but with shifts in young sports audiences and the way in which they develop and express sports fandom, the old playbook needs to change too.