The KI Fandom Model™ creates fans for brands. Simple.

We first designed the tool by speaking to 28,000 people around the world. But Fandoms shift and we have to shift with them, so every year since we’ve spoken to more and more children, young people and families to continually refine and refresh the model.

To find out how The KI Fandom Model™ tool can help you decode and define your future fan strategies, you can download a copy of our Fandom Booklet or even better check out our fandom services and get in touch.

Fans have always been at the heart of a brand’s success. Fandom is a an exchange between the audience and the brand. From the transient fandoms of a very young child, to full-on-commitment of older audiences, no consumer is more complex or more valuable than a fan.

We help brands connect with fans robustly. We developed the KI Fandom Model™, alongside 28,000 fans of all ages, when we realised that brands needed to change the script.

The people who engage with your brand are no longer  consumers. They are participants and they demand a different kind of dialogue.

We can help you start, nurture and maintain this dialogue in the way that’s just perfect for you.

Fans have always been at the heart of a brand’s success. Fandom is a an exchange between the audience and the brand. From the transient fandoms of a very young child, to full-on-commitment of older audiences, no consumer is more complex or more valuable than a fan.

We help brands connect with fans robustly. We developed the KI Fandom Model™, alongside 28,000 fans of all ages, when we realised that brands needed to change the script.

The people who engage with your brand are no longer  consumers. They are participants and they demand a different kind of dialogue.

We can help you start, nurture and maintain this dialogue in the way that’s just perfect for you.