We help connect you and your audience with leading insight, strategy and creative.
Insight
Qualitative and Quantitative Research specifically designed for the family market. Taking you into the world of your audience, connecting their truths to your market realities.
Strategy
Clear and concise solutions to the challenges of the family market. Helping you shape a strategy that connects you to your consumer, and moves your business forward.
Creative
Creative executions in every medium and always underpinned by robust insight. Focussing on the consumer, to build something they will love.
OUR APPROACH
Curious, pragmatic and the voice of the consumer – child or parent.
1. Why
The curiosity of a child is a powerful thing. We try to bring a little of that to our work by always asking "Why?". Understand the ‘why’, and the solution just needs working out.
2. Solution
Our culture is solution-focused and insight led. Most people start with the idea and develop from there. We start with the audience; we understand their needs and we develop the solution to fulfil those needs.
3. Delivery
Rigour, diligence, professional integrity and organsation are the cornerstones of our deliveries. We hire the best, we commit to developing our team so that they can delivery exceptional work for you.
KI Products
We’ve made some of our most popular offers into bespoke products. If your project, brand, product or service could benefit from a little KI love – but you don’t want to commission a huge project just yet – maybe one of these is just right for you. Get in touch if you think we can help.
FANDOM 
SeRVICeS
Our Fandom Model helps us understand what makes a real fan and we have developed fandom models for the biggest entertainment franchises and sports clubs in the world. Take a look at our services to see what’s right for you.
FIND OUT MORE
4ft thinking™ workshop
This workshop unpacks the real science of childhood and applies it to your specific brand, service, product or problem. Get in touch to find out more.
CONTACT US
brand dna tools
We use a unique set of tools crafted over the last 20 years to help define what your brand needs to say and how it needs to say it. Get in touch to find out more.
CONTACT US
parentsight™
workshop
This workshop, tailored to your needs, tells you all you need to know about how parents behave in the commercial world of the family. Get in touch to find out more.
CONTACT US
Fandom services
Our Fandom Model helps us understand what makes a real fan and we have developed fandom models for the biggest entertainment franchises and sports clubs in the world. Take a look at our services to see what’s right for you.
FIND OUT MORE
4ft thinking™ Workshop
This workshop unpacks the real
science of childhood and applies it to your specific brand, service, product or problem. Find out more about 4ft Thinking here or get in touch.
BRAND DNA

We use a unique set of tools crafted over the last 20 years to help define what your brand needs to say and how it needs to say it. Get in touch to find out more.
parentsight™ workshop
This workshop, tailored to your needs, tells you all you need to know about how parents behave in the commercial world of the family. Find out more about Parentsight here or get in touch.
A taster of our work