About
Services
Our Work
Press
Knowledge
Newsletter
Join Us
Contact
KNOWLEDGE
Here you will find some really useful downloads packed with our knowledge and latest insights and some thoughtful blogs to make you look clever. You can also
sign up
to our monthly newsletter.
DOWNLOADS
Fandom Booklet
The Global Family
2024 Trends
FILTER
Template
opinion,insight,social
5 MINS
KIDS DESERVE BETTER: NAVIGATING SELF-EXPRESSION IN A DIGITAL WORLD THAT DEMANDS SO MUCH
Maya Bharal
opinion,insight,social
Webinar
10 MINS
KI Talks: Future Families
Gary Pope
Webinar
5 MINS
THE POWER OF INTERGENERATIONAL RELATIONSHIPS
Sophie Obert
opinion,digital,games,design
5 MINS
Designing for Kids: Balancing Fun and Educational Value in Apps for Children
Marina Paleja
opinion,digital,games,design
opinion,social,gaming
5 mins
Nostalgia in an Era of Infinite Content
Isabela Caltabiano
opinion,social,gaming
fandom,creativity
5 mins
CELEBRATING THE UNFILTERED EXPRESSION OF FANDOMS AT GLASTONBURY
Amy Macaulay
fandom,creativity
opinion
5 mins
Where are all the quiet heroes? Inclusivity in kids TV
Brooke Nelms
opinion
Opinion
8 mins
Changing the Narrative: How creative campaigns are addressing mental health
Frankie Stevens
Opinion
Webinar
10 mins
KI Talks: Leverage Fandom for Creative Execution
Jelena Stosic
Webinar
Marketing
3 Mins
The influence of colour in child-centric marketing
Meghana Sweeta
Marketing
opinion,gaming
5 mins
PS5 Pro – What’s happening?
Michelangelo Palmisano
opinion,gaming
opinion,parenting
5 mins
Being a Dad Vol. 3
Gary Pope
opinion,parenting
opinion,parenting
5 mins
Look for the helpers
Gary Pope
opinion,parenting
5 mins
Family Brand DNA
Katherine Monk
8 mins
THE BUILDING BLOCKS OF A SUCCESSFUL KIDS BRAND
Tom Acton
8 mins
LICENSING TO TEENS
Gary Pope
8 mins
Books: More Than Just Stories - How They're Secretly Superheroes for Kids' Mental Health
Marina Paleja
licensing,parenting,gaming
6 mins
Exercise in disguise: Licensing missing a trick?
Amy Macaulay
licensing,parenting,gaming
5 mins
The cost of childhood in the digital world
Ela Kir
6 mins
Go outside & touch grass
Jeoffrey Sarpong
5 mins
Empowering Girls to Dream Big
Isabela Caltabiano
5 mins
The importance of being earnest
Gary Pope
social,insight
2 mins
Social trends we expect to see in 2024
Ela Kir
social,insight
8 mins
PHILOSOPHY - ADDRESSING THREATS FROM AI IN EDUCATION
Matthew Macaulay
8 mins
Finance Matters
Matthew Macaulay
6 mins
Play with Purpose: A Glimpse into the Sustainable Toy Revolution
Marina Paleja
6 mins
Are brands maximising the opportunity around Halloween?
Amy Macaulay
7 mins
The Power of Sports Fandom
Gary Pope
8 mins
Is YouTube’s ‘made for kids’ ad safeguarding fit for purpose?
Gary Pope
5 mins
CMC: Our Top 7
Matthew Macaulay
8 mins
Digital-native parents are redefining family media relationships
Gary Pope
7 mins
It’s time to fully embrace D&I in licensing
Amy Macaulay
5 mins
STORYTIME 3.0 DEAR
Gary Pope
8 mins
A bumper year for brand birthdays, but how relevant are they to viewers?
Katherine Monk
5 mins
Levelling up the jingle: audio branding for the next generation
Aleksandra Szczerba
6 mins
PARENT POWER
Gary Pope
8 mins
Why financial brands should look to licensing to plug gaps in kids’ education
Matthew Macaulay
4 mins
THE GLOBAL FAMILY
Kids Industries
How can creativity benefit our mental health?
Frankie Stevens
5 mins
Wrapping up 2022
Jemima Skala
4 mins
MAGIC OF CHRISTMAS
Josh Brocklehurst
8 mins
How on-trend horror themes are helping brands slay
Aleksandra Szczerba
8 mins
What truly makes research with children work?
Carlene Wilson
8 mins
LET MISCHIEF REIGN THIS HALLOWEEN
Jemima Skala
7 mins
TECH WILL NOT SAVE US. BUT PARENTAL CONTROLS MIGHT
Gary Pope
8 mins
GOING BACK TO SCHOOL IN A COST OF LIVING CRISIS
Jemima Skala
8 mins
OUR TIME AT OXFORD MENCAP
Frankie Stevens, Courtney Joseph, Mikey Palmisano
6 mins
Zines: What and Why should you care?
Max Luff
8 mins
4 Ways to Maximise Success in Research with Kids
Josh Brocklehurst
5 mins
My First CMC
Frankie Stevens
8 mins
WHY LGBTQIA+ REPRESENTATION IN ENTERTAINMENT IS SO IMPORTANT
Tom Acton
5 mins
My time at KI
Tom Bufton
2 mins
WE ARE 20!
Gary Pope
research,kindness,educational
4 mins
The Impact of Kindness
Courtney Joseph
research,kindness,educational
3 mins
It's Not All Shite. But some of it definitely is.
Gary Pope
Opinion
3 mins
Being Santa
Gary Pope
Opinion
insight,opinion
5 mins
Is goth life the route to a good life for our young people?
Mary Brannan
insight,opinion
animation, research
2 mins
What is Quality Animation?
Kids Industries
animation, research
insight,audience,digital,social
5 mins
Word-of-mouth – the most powerful marketing tool?
Georgina Katsiani
insight,audience,digital,social
insight,research,educational
8 mins
Developmentally-focused product design
Gary Pope
insight,research,educational
audience,gaming,opinion,insight,digital
10 mins
From Geek Culture to Pop Culture (or: How We All Became Geeks)
Aleksandra Szczerba
audience,gaming,opinion,insight,digital
digital,games,opinion,insight,gaming
10 mins
Your Digital You: News and Trends in the World of Avatars
Jelena Stosic
digital,games,opinion,insight,gaming
opinion,audience
8 mins
KI Culture: Our Magic Number is 165
Gary Pope
opinion,audience
digital,insight
5 mins
Adopting agile processes at KI
Russell Edwards
digital,insight
Digital, audience, insight
7 mins
5 UX tips to level up your next product
Sarah Doyle
Digital, audience, insight
insight,gaming
8 mins
Multiplayer Games: How can they play the 'same' game again and again?
Rachel Foster
insight,gaming
insight, audience, social
7 mins
Socialisation and casual sports fandoms
Josh Brocklehurst
insight, audience, social
insight
5 min
The Playground is More Important Than the Classroom
Gary Pope
insight
audience, insight, social
15 mins
Reddit: what do we need to understand about “the front page of the internet”?
Aleksandra Szczerba
audience, insight, social
Digital,
5 mins
AR – In few clicks or taps
Raj Pathmanathan
Digital,
Games, opinion
5 mins
How Game Pass helped me rediscover my love of gaming, and why its the future
Thomas Acton
Games, opinion
Audience, insight
2 mins
YouTube First?
Kids Industries
Audience, insight
audience, toys
34 mins
Festival of Licensing videos
Kids Industries
audience, toys
insight, audience,
10 mins
Festival of Licensing 2020 Week 3: Americas
Aleksandra Szczerba
insight, audience,
insight, audience
5 mins
Festival of Licensing 2020 Week 2: Asia
Aleksandra Szczerba
insight, audience
insight, audience
8 mins
Festival of Licensing 2020 Week 1: Europe
Aleksandra Szczerba
insight, audience
games, opinion, digital
12 mins
What can we learn from the trendiest games of the summer?
Sarah Doyle
games, opinion, digital
insight, social
8 mins
The rise of the Homefluencer
Rachel Foster
insight, social
creativity, education, insight
6 mins
Creativity and Education: COVID-19 Edition
Rachel Foster
creativity, education, insight
Opinion, Audience
5 mins
Learning to be a Dad - Part 2
Gary Pope
Opinion, Audience
Opinion, Audience
9 mins
Learning to be a Dad...
Gary Pope
Opinion, Audience
digital,
7 mins
10 reasons why you should be prototyping your next App with Kids Industries
Russell Edwards
digital,
digital, insight, education
12 mins
Generation Alpha are not going to be who we thought they were. And that's OK.
Kids Industries
digital, insight, education
insight, social,
5 mins
Socially distanced methodologies that get up close
Kids Industries
insight, social,
insight, social, Audience
6 mins
Understanding how children use and take meaning from TikTok
Will Acker
insight, social, Audience
insight, games
8 mins
Why do teens like watching other people play games?
Rachel Foster
insight, games
Insight, toys
10 mins
A decade of life in plastic: The state of the fashion doll in the 2010s
Aleksandra Szczerba
Insight, toys
Opinion, games, insight
8 mins
My first peek into Dungeons and Dragons
Josh Brocklehurst
Opinion, games, insight
games, digital, insight, Opinion, Audience
7 mins
How is gaming impacting children of today, and is there anything we should be doing to protect them?
Rachel Foster
games, digital, insight, Opinion, Audience
social, Opinion
6 mins
Snapchat Micro-influencing: Is it really THAT hard?
Hugh Gottgens
social, Opinion
Opinion
5 mins
Make the World Greta Again
Gary Pope
Opinion
Opinion,toys
10 mins
Brand Extensions, Fandom and a 9-year-old
Gary Pope
Opinion,toys
Opinion
3 mins
Tattoos in the Workplace
Natalie Honan
Opinion
digital, creativity, insight, Audience
6 mins
Children’s animation in Poland: a nostalgic retrospective
Aleksandra Szczerba
digital, creativity, insight, Audience
digital, games, social, insight
8 mins
What is an event, anyway?
Jelena Stosic
digital, games, social, insight
digital,insight
10 mins
Digital Kids Today 2019 – Trends, learnings, & thought starters
Jelena Stosic
digital,insight
Opinion, games
5 mins
Nostalgia of the Nerd
Sarah Doyle
Opinion, games
Opinion
3 mins
“The Man Who Laughs” A Reason to Prefer DC: By Laurence, Age 10
Laurence Pope
Opinion
Opinion
10 mins
Stereotypes, Wombles and the future
Gary Pope
Opinion
Opinion, Games
5 mins
Apex, Anthem and the Future of Narrative in Video Games
Matteo Spezialetti
Opinion, Games
LOAD MORE
Fancy a bit more?
Sign up to our monthly
newsletter: KI Talks
GET IN TOUCH
A taster of our work
FAMILY STRATEGY & CONTENT
Warrior Cats DIGITAL FANDOM
Amazing Planet Subscription
By using the Kids Industries website you accept our
Privacy Policy
.