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The Global
Following our global study with over 5000 families into what it means to be a family in 2023, KI presented some unique sessions at The Global Family conference in London.

We explored why family fandom is so important, how to build successful children’s brands in a fast evolving media landscape and what parent’s think success means for their children’s future.

If you want to find out more about what we shared on the day, you can register to get a copy of our Summary Report using the form below.

And if the report piques your interest and tickles your fancy, do get in touch to learn more and find out what we might be able to do together that makes a difference for families and your business.
Thanks for your interest, please check your email for a link to the booklet!
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the super six
Super 6
The six most important aspects of modern childhood
4ft thinking
4ft Thinking
Seeing the world through the eyes of a child
parent sight
Parent Sight
Defining how parents behave in the commercial world
Fandom
Analysing the factors that influence and drive Fandom
character dna
Character DNA
Defining the features that make the perfect character
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