Designing for kids is one of the most rewarding challenges I’ve come across. It’s about more than just making something colourful and fun—it’s about making learning feel natural and exciting. I’ve come to believe, when kids are having fun, they don’t even realise they’re learning, and that’s where the magic happens.

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In my experience, the best way to strike this balance is through playful learning. When kids are having fun, learning becomes effortless. Take a maths game, for example—one where kids collect coins to solve problems. To them, it’s a game. But the whole time, they’re reinforcing maths skills in a way that feels exciting, not like homework. I like this approach because it turns something typically seen as "boring" into an engaging, hands-on experience. It's a win-win: they're having fun while also learning.

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Another thing I’ve learned is that interactivity is a game-changer (literally!). Kids want to be a part of the experience—they don’t just want to watch, they want to tap, swipe, and create. Whether it’s customising an avatar or solving a puzzle, this level of engagement is key to holding their attention. That said, in my opinion those interactive elements shouldn't be random, they need to be purposeful. They need to be tied to the educational goal. If a child is creating something in the app, it should encourage problem-solving, creativity, or another core skill. It’s easy to fall into the trap of adding interactivity for fun’s sake, but I believe every element should have a purpose beyond just entertainment.

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And let’s not forget about the importance of age-appropriate content. One of the biggest mistakes I see in kid-centred design is treating children like a single audience. A 5-year-old is worlds apart from an 8-year-old in terms of cognitive development and motor skills. Younger kids need simple, visual content with minimal text, while older kids can handle more complex challenges and narratives. When content misses that mark, it either bores or frustrates them, and that’s the fastest way to lose their interest. Getting this balance right can make or break the entire experience.

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Finally, one thing that always surprises me is how much immediate feedback can motivate a child. A simple “great job” animation or unlocking a new level makes all the difference. I’ve noticed how much kids thrive on these little moments of validation—it helps them feel proud of their progress and keeps them coming back for more. Plus, it adds to the fun while reinforcing the educational aspects. Who doesn’t love a good reward, right?

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Designing for kids requires a thoughtful approach that goes beyond aesthetics. By understanding the unique needs of different age groups, listening to children’s feedback, and balancing fun with educational value, we can create digital experiences that are both enjoyable and enriching. The goal is to foster a positive digital environment where children can learn, play, and grow. Remember, when designing for kids, you are not just creating a product—you are shaping a part of their developmental journey.

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