Our ethical policy

The design of research involving children will always deliver a valuable learning experience appropriate for the children’s age. We will only discuss brands, products and experiences that are relevant and appropriate to the children. All of our work shall be compliant with MRS guidelines. All KI staff have an enhanced CRB check renewed annually. We will not undertake projects that are designed to inform strategies to increase consumption of HFSS goods. Participation is always voluntary and the decision of the child. Consent is confirmed in writing before any interview takes place.

Children and parents will be fairly compensated for their time and input. Moderators will always speak with parents before the research and offer the opportunity for feedback. Children are always interviewed in-home, often with friends, in order for the interview process to be as comfortable as possible. A parent is always present.

Data protection

In order to operate efficiently, we must collect information about people with whom we work. These may include members of the public, current, past and prospective employees, funded bodies and suppliers. In addition we may be required by law to collect and use information in order to comply with the requirements of central government. This personal information must be handled properly under the Data Protection Act 1998 ('the Act'). The Act regulates the way that we handle 'personal data' that we collect in the course of carrying out our functions and gives certain rights to people whose 'personal data' we may hold.

We consider that the correct treatment of personal data is integral to our successful operations and to maintaining trust of the persons we deal with. We fully appreciate the underlying principles of the Act and support and adhere to its provisions.

Information covered by the Act
The Act uses the term 'personal data'. For information held by Kids Industries, personal data essentially means any recorded information held by us and from which a living individual can be identified. It will include a variety of information including names, addresses, telephone numbers, photographs of people and other personal details. It will include any expression of opinion about a living individual or any indication of our intentions about that individual.

Data protection principles
We will comply with the eight enforceable data protection principles by making sure that personal data is:

  1. Fairly and lawfully processed
  2. Processed for limited purposes
  3. Adequate, relevant and not excessive
  4. Accurate and kept up to date
  5. Not kept longer than necessary
  6. Processed in accordance with the individual's rights
  7. Secure
  8. Not transferred to countries outside the European Economic area unless the country to which the data is to be transferred has adequate protection for the individuals

No commercial disposal to third parties
Kids Industries shall not sell, rent, distribute or otherwise make user data commercially available to any third party, except as described above or with your prior permission.

Our commitment to data protection
We will ensure that:

  • everyone managing and handling personal information understands that they are responsible for following good data protection practice
  • there is someone with specific responsibility for data protection in the organization
  • staff who handle personal information are appropriately supervised and trained
  • queries about handling personal information are promptly and courteously dealt with
  • methods of handling personal information are regularly assessed and evaluated
  • any disclosure of personal data will be in compliance with approved procedures.
  • we take all necessary steps to ensure that personal data is kept secure at all times against unauthorised or unlawful loss or disclosure