We’re the only full-service marketing agency that specialises in the family market on the planet.
We connect human emotions with market intelligence to make
your business even stronger.
We've been doing this since 1999.
No other agency team has this much experience and expertise in the family market.
Each of us is expert in our craft and in our specialism of the family market. You don’t just get a great researcher or planner to work on your business — you get a great researcher or planner that is also an expert in the family market.
We believe in knowledge as capital. We constantly invest in our team and our understanding so that we can share this with our clients. Our depth of knowledge means we shorten timelines and increase efficiencies.
Partnering with KI enables your business to connect with children and parents more effectively by leveraging over twenty years experience we make available to you and your project.
The Super 6 are the six fundamental pillars of a happy childhood in the 21st Century and the lens through which we look when tackling every single project.
We've identified the factors that drive fandom. The Fandom Tool analyses these factors and defines strategies to increase fan numbers and deepen their connection.
Our way of seeing the world through the eyes of a child: a blend of insight and science that means we have solid foundations for every recommendation
Our way of really understanding the motivations and behaviours of parents. We apply psychology and shopper behaviour to get under the skin of what makes them tick.
Fun, nutritious crisps for children aged 4-9, made of puffed organic lentils and wholegrain. Launching Soon!