About

We are KI

We’re the only full-service marketing agency that specialises in the family market on the planet.

We connect human emotions with market intelligence to make your business even stronger.
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Partners we proudly work with

…and we’ve been lucky enough to work with many of the world’s best characters

find out more

Leadership

Gary Pope

Co-founder & CEO

Jennifer Blows

Co-founder & COO

Jelena Stosic

Strategy Director

Raj Pathmanathan

Creative Director

and 20+ more passionate and creative experts

READERS PROGRAMME

PROPOSITION

NATIONAL MARKETING

CAMPAIGN

FANDOM ANALYSIS &

MERCHANDISE STRATEGY

designed family

cruise ships

We’ve been doing this since 1999.

No other agency team has this much experience and expertise in the family market.

Each of us is expert in our craft and in our specialism of the family market. You don’t just get a great researcher or planner to work on your business – you get a great researcher or planner that is also an expert in the family market.

We believe in knowledge as capital. We constantly invest in our team and our understanding so that we can share this with our clients. Our depth of knowledge means we shorten timelines and increase efficiencies.

Partnering with KI enables your business to connect with children and parents more effectively by leveraging over twenty years experience we make available to you and your project.

Super 6

The six most important aspects of modern childhood

4ft Thinking

Seeing the world through the eyes of a child

Parent Sight

Defining how parents behave in the commercial world

Fandom

Analysing the factors that influence and drive Fandom

Character DNA

Defining the features that make the perfect character

ACHIEVEMENTS

GET INVOLVED

Morph’s Epic Art Adventure London launches on Monday 19th June and runs throughout the summer until 20th August. If you’re not able to do the trail itself, you can still get involved by donating directly, fund raising, volunteering, or why not bid on your very own Morph? All 56 will be up for grabs at the end of the summer!

GOT AN IDEA FOR US?

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A taster of our work