4ft

THINKING™

Seeing the world through
the eyes of a child
psychology
Understanding the Psychology means we create content and messaging that resonates.
BIOLOGY
Understanding the Biology means we create research methodologies, recommendations and products that are always developmentally appropriate for children.
Sociology
Understanding Sociology means we’re always aware of the wider context in a very emotive family marketplace.
together
We unpack every brief through these three interconnected sciences. This enables us to understand the way children think and behave, from a scientific and developmental perspective, and is fundamental to everything that we do.