Actionable and Robust. Directive, validated family research delivered just how you need it.
Our methodologies are fully tailored to the realities of family life, providing deep insights and useful truths about childhood, parenthood and all the moments in between. For us, it’s about knowing who we’re talking to, and creating the right environment to put all respondents at ease.
Whether working with qualitative or quantitative data, our approach means we take the time to get to know the people behind the insight, build trust with the participants, and empower them to share a deeper, more immersive story.
METHODOLOGIES + TECHNIQUES
Our toolbox includes a wide range of bespoke qualitative and quantitative methodologies. They can be designed exclusively for, or adapted to, the unique needs of the children and families audience.
Big Data Analysis
Online Communities, Diaries, and Collages
Self-moderation and Parent-child moderation
Online Qualitative Sessions
We use proprietary tools to immerse ourselves into the truths of our audience, and help assess what's next.
Head and heart mapping
We report clearly, concisely and in the most engaging way possible.
Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us – and our clients – to remain relevant in a consistently evolving market.