Actionable and Robust. Directive, validated family research delivered just how you need it.
Creating unique methods to solve unique problems is nothing new. For us it's about knowing who we are talking to and creating the right environment to put all respondents at ease.
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We use a range of techniques with children to help us build trust quickly and with parents, we think understanding the really difficult job of parenting is the first step to really great insight.

METHODOLOGIES + TECHNIQUES

Our toolbox includes a wide range of bespoke qualitative and quantitative methodologies. They can be designed exclusively for, or adapted to, the unique needs of the children and families audience.
  • Web Surveys
  • Big Data Analysis
  • SPEEDY PROTOTYPING
  • ETHNOGRAPHY
  • PLAY DATES
  • PHOTO DIARIES
  • SELF-MODERATION
  • SCHOOL SESSIONS
  • ONLINE COMMUNITIES,
    DIARIES, AND COLLAGES
  • CONSUMER IMMERSION
  • SELF-MODERATION AND
    PARENT-CHILD
    MODERATION
  • ONLINE QUALITATIVE
    SESSIONS
Want to know more about methodologies and techniques?
GET IN TOUCH

Analysis

BRAND DNA
A tool we designed to help deconstruct family brands, and define their communications, values and tone of voice.
HEAD AND HEART
MAPPING
This tool unpacks consumers' functional and emotional connection to a brand, and makes sure it is as strong as it can be.

Reporting

We report clearly, concisely and in the most engaging way possible, delivering exactly the level of depth and detail that the client’s business is requiring.
Visual Quant
Videos
Immerson Days
Infographics
Formal Reports
Dashboard Reporting
Workshops
Think we can help?
Get in touch

OUR JUNIOR BOARD

Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us — and our clients — to remain relevant in a consistently evolving market.
Ask us about it

latest project

Toys and play - Research
HEY DUGGEE TOY STRATEGY
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what else do we do?

Insight

Qualitative and Quantitative Research delivered as actionable insights. Validated family research delivered just how you need it.

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Strategy

Clear and concise solutions to the challenges of the family market. 
Helping you shape a strategy that connects you to consumers.

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Creative

Creative executions across any media and always underpinned by our insight. Focussing on the consumer to build something they will love.

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