Thursday 21st March 2023
REGISTER INTEREST
METHODOLOGIES + TECHNIQUES
Our toolbox includes a wide range of bespoke qualitative and quantitative methodologies. They can be designed exclusively for, or adapted to, the unique needs of the children and families audience.
  • Web Surveys
  • Big Data Analysis
  • Speedy Prototyping
  • Ethnography
  • Play Dates
  • Photo Diaries
  • Self-moderation
  • School Sessions
  • Online Communities, Diaries, and Collages
  • Consumer Immersion
  • Self-moderation and
    Parent-child moderation
  • Online Qualitative
    Sessions
Analysis
We use proprietary tools to immerse ourselves into the truths of our audience, and help assess what's next.
  • Brand DNA
  • Head and heart
    mapping
  • Fandom
Reporting
We report clearly, concisely and in the most engaging way possible.
  • Visual Quant
  • Videos
  • Immersion days
  • Infographics
  • Formal reports
  • Dashboard reporting
  • Workshops
young boy reading
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OUR JUNIOR BOARD
Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us – and our clients – to remain relevant in a consistently evolving market.
latest Work
what else do we do?
Insight
Qualitative and Quantitative Research specifically designed for the family market. Taking you into the world of your audience, connecting their truths to your market realities.
Strategy
Clear and concise solutions to the challenges of the family market. Helping you shape a strategy that connects you to your consumer, and moves your business forward.
Creative
Creative executions in every medium and always underpinned by robust insight. Focussing on the consumer, to build something they will love.