Insight

Actionable and Robust. Directive, validated family research delivered just how you need it.

Creating unique methods to solve unique problems is nothing new. For us it's about knowing who we are talking to and creating the right environment to put all respondents at ease.
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We use a range of techniques with children to help us build trust quickly and with parents, we think understanding the really difficult job of parenting is the first step to really great insight.

METHODOLOGIES + TECHNIQUES

Our toolbox includes a wide range of bespoke qualitative and quantitative methodologies. They can be designed exclusively for, or adapted to, the unique needs of the children and families audience.

Web Surveys
Big Data Analysis
SPEEDY PROTOTYPING
ETHNOGRAPHY
PLAY DATES
PHOTO DIARIES
SELF-MODERATION
SCHOOL SESSIONS

ONLINE COMMUNITIES,
DIARIES, AND COLLAGES
CONSUMER IMMERSION
SELF-MODERATION AND
PARENT-CHILD
MODERATION
ONLINE QUALITATIVE
SESSIONS

Want to know more about methodologies and techniques?

GET IN TOUCH

Analysis

BRAND DNA

A tool we designed to help deconstruct family brands, and define their communications, values and tone of voice.

HEAD AND HEART
MAPPING

This tool unpacks consumers' functional and emotional connection to a brand, and makes sure it is as strong as it can be.

Reporting

We report clearly, concisely and in the most engaging way possible, delivering exactly the level of depth and detail that the client’s business is requiring.

Visual Quant

Videos

Immerson Days

Infographics

Formal Reports

Dashboard Reporting

Workshops

OUR JUNIOR BOARD

Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us — and our clients — to remain relevant in a consistently evolving market.

Ask us about it

Insight

Insight

Strategy

Creative