Amazon Kids+ was a relative newcomer to the SVOD markets, with a premium offering designed specifically for families with young children aged 2-11. Along with video content from firm favourites such as Peppa Pig and The Gruffalo, Amazon Kids+ also offered exclusive games, apps, books and audiobooks – an offering other competitors did not have.
KI leveraged insights around children’s appetite for content to develop multiple creative and messaging for a national awareness and acquisition campaign. We undertook media channel testing both on and offline, to provide insights and recommendations for ongoing campaign planning.
The result was a strong uplift in homepage traffic and YOY subscription increase.