The Super 6

The six most important aspects of modern childhood that we will never compromise on and will always protect.

What is the Super 6?

We make our client’s brands stronger through the creation of campaigns, goods and services that improve the life experience of children and families all over the world.

To do this we put children at the centre of everything we do. The Super Six define modern childhood and are the lenses we continually look through during every project.

Each year we undertake a global study to explore the here and now of the Super6. It’s just one of the ways that we commit to seeing the world through the eyes of the modern family.

So, here they are…

Mental Health

The modern world makes demands of all family members. We go above and beyond in everything we do to support the mental health and wellbeing of children and families.

Safeguarding

The safety and well being of the children we create for is fundamental to who and what we are. We commit to doing all we can to protect children and to rooting out exploitation.

Education

Education is oxygen for a fulfilled and happy life. All children deserve the opportunity to enjoy education. In anyway we can we promote quality education for all children through our work.

Sustainability

The planet is at a precipice. Real commitment to change must be made to ensure a future for our children. We will not contribute to climate change through our work.

Diversity & Inclusion

Times are changing and progress is being made, but there’s a long way to go. Our children will ensure that change and progress continue. We commit to promoting diversity, equality and inclusion and we will ensure that all people are respected always.

Play

A child’s work. Play underpins everything that our children will become. We commit to protecting and promoting a child’s right to play and to making those play experiences the very best that they can be - physical, digital and imaginary!