BoxLunch is a fan-driven retailer with purpose. They connect people to fandoms they love while giving back to communities facing or experiencing hunger.
Our task was to evolve their brand, through a design system that allows them to be more expressive, adaptive and emotionally resonant across all fan types and channels.
BoxLunch is a fan-driven retailer with purpose. They connect people to fandoms they love while giving back to communities facing or experiencing hunger.
Our task was to evolve their brand, through a design system that allows them to be more expressive, adaptive and emotionally resonant across all fan types and channels.
We created a design system that allows them to turn fandom into real-world impact through empowerment, connection, and community. With photography of real fans at the heart of the identity, we put fans as the face of the brand and lift up their voices, and the impact they have in helping BoxLunch give back to their communities.
We created a design system that allows them to turn fandom into real-world impact through empowerment, connection, and community. With photography of real fans at the heart of the identity, we put fans as the face of the brand and lift up their voices, and the impact they have in helping BoxLunch give back to their communities.
Our system helped Boxlunch own their visual identity through the box element and typography - giving them all the tools they need to be flexible across their seasonal and core brand creative executions.
A brand that is alive, warm and distinctive across every format. A system that allows BoxLunch to have a consistent, exciting and emotionally connected brand that can scale and stretch as the brand grows bigger.
