Mattel - Matchbox

Ad campaign to drive family love for Matchbox

How do you reinforce a brand's new positioning?

Mattel UK approached us to create a TV advert for the repositioning of the Matchbox brand.

The spot featured a parent and child playing with Matchbox die-cast cars from the range. As they played with the toys, we used a range of mixed-media techniques to bring an imaginative world to life. KI were wholly responsible for the production, script, shoot and edit - all coming from our in-house creative team.

We leveraged the brand's heritage, and developed a fast-paced and high-sensory advert to reflect the brand's values. The result gave a 13% increase in sales.

Mixed media TVC13% increase in sales
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