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Rice Krispies Multi-Grain Shapes

Repositioning, website and games

How do you push against an open door and make a relaunch successful?

Several years after we helped Kellogg's create Multi-Grain Shapes, they wanted a relaunch to increase consumer awareness and engagement with the product. As a core HFSS compliant cereal within the portfolio, the brand saw this as an important opportunity.

We conducted market research to get under the skin of what the perception of the brand was all about. We identified storytelling as the core communications platform and set about creating assets that conveyed this clearly to consumers. We built a dynamic new website for desktop and mobile as well as designing 8 new games and a raft of video content.

The brand has gone on to become one of the most popular children's cereals available today.

HFSS CompliantBrand experience built into the food
HTML 4, HTML 5, CSS 3
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