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Moonbug Entertainment

Little Baby Bum is the second biggest preschool YouTube entertainment brand in the world

How do you keep creating amazing content for a global Youtube pre-school audience?

With 23 Billion views across all platforms Little Baby Bum is the second biggest preschool YouTube entertainment brand in the world. Moonbug is a multi channel network that acquires and monetises high potential YouTube channels.

 

In the case of Little Baby Bum, Moonbug wanted help to understand how their content maps across developmental stages so they can hit the sweet spot of not only keeping children entertained but also contributing to vital aspects of their cognitive, emotional and visual development.

 

We tested their content against competitors, found out what made content resonate and distilled this in actional recommendations for future creative output.

Age specific recommendations for producing creative content for children aged 2-412 research sessions, 10 parents 15 children
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