METHODOLOGIES + TECHNIQUES
Our toolbox includes a wide range of bespoke qualitative and quantitative methodologies. They can be designed exclusively for, or adapted to, the unique needs of the children and families audience.

Web
Surveys

Big Data
Analysis

Speedy Prototyping

Ethnography

Play
Dates

Photo
Diaries

Self & Parent-child Moderation

School
Sessions

Online
Communities

Diaries &
Collages

Consumer
Immersion

Online Qualitative
Sessions

ANALYSIS

We use proprietary tools to immerse ourselves into the truths of our audience, and help assess what’s next.

• Brand DNA
• Head and Heart Mapping
• Fandom

REPORTING

We report clearly, concisely and in the most engaging way possible.

• Visual Quant
• Videos
• Immersion Days
• Infographics

• Formal Reports
• Dashboard Reporting
• Workshops

Think we can help?
GET IN TOUCH
OUR JUNIOR BOARD
Our specialism in the family market is helped exponentially by our very own Junior Board. We call on 12 very insightful children from 4-14 years old, who help us to stay up to date on the lifestyle, trends and interests of our youth today. They are our instant access to the very pulse of youth culture, and help us – and our clients – to remain relevant in a consistently evolving market.
FEATURED PROJECTS
NORD ANGLIA
CASE STUDY TITLE
Insight & Strategy
MCDONALD'S
HAPPY MEAL OF THE FUTURE
Insight & Strategy
NETFLIX
Immersive Experience Research
Insight & Strategy
Danone
GROWING THE KIDS YOGHURT CATEGORY
Insight & Strategy
The Pokémon Company
CASE STUDY TITLE
Insight & Strategy
what else do we do?
CREATIVE
Creative executions in every medium and always underpinned by robust insight. Focussing on the consumer, to build
something they will love.
FIND OUT MORE
Strategy
Clear and concise solutions to the challenges of the family market. Helping you shape a strategy that connects you to your consumer, and moves your business forward.
FIND OUT MORE
By using the Kids Industries website you accept our Privacy Policy.