Fans have always been at the heart of a brand’s success. Fandom is a an exchange between the audience and the brand. From the transient fandoms of a very young child, to full-on -commitment of older audiences, no consumer is more complex or more valuable than a fan.
We help brands connect with fans robustly. We developed the KI Fandom Model™, alongside 28,000 fans of all ages, when we realised that brands needed to change the script.
The people who engage with your brand are no longer consumers. They are participants and they demand a different kind of dialogue.
We can help you start, nurture and maintain this dialogue in the way that’s just perfect for you.