How do we maximise awareness and engagement for our brand to keep a steady growth on all channels?
We needed to develop and implement a strong media strategy to ensure maximum brand awareness and engagement in the UK market at a time with no planned movie content release, as well as create and roll out supporting activations for a new series launch on Netflix.
Based on our existing expertise and knowledge, we broke down the task into three main points. We wanted to:
Maintain top of mind and follow an “Always On” approach.
Drive brand awareness and engagement with consumer products, to continue to grow sales.
Implement advertising creative that reinforces the brand’s narrative and values.
Promote the launch of the brand new “Trolls: The Beat Goes On!” series on Netflix.
We created a full media plan for Trolls, carefully planned to target the perfect audience and achieve the maximum outcome. From ideas to strategy and from creative to activations, we rolled out:
360 Marketing Plan – we defined how every member of the family interacts and engages with the brand, as well as the optimal way to keep band awareness high throughout the campaign.
Competition – as part of the run up to our biggest event 'the Coronation Party' we ran a Facebook competition with the main retailer for a chance to win tickets to the event!
Influencer Support – we organised and managed UK’s biggest child influencer to attend and promote the “Coronation Party” event.
Unboxing Video – we created various unboxing videos to support retailers. Significant media spend was assigned to this content.
Social Media – we released seasonal digital assets throughout the year on Facebook.
Game – we created a side scrolling game that promoted brand and character immersion, as well as exploration through narrative. We then offered it to broadcasters on multiple territories for use on their website.
Digital Media – in order to promote the next drop of episodes on Netflix, we did a high impact takeover campaign on sites with big reach for our target audience. At the same time, we pushed pre-roll ads on Youtube.