We planned and created a large-scale, multi-platform marketing campaign to achieve maximum reach and promote brand awareness with the launch of Spirit on POP, as well as supporting the new toy line.
Our Approach & Solution
We created and executed a full 360 marketing and media plan. Using watch // win // buy messaging across all activations, we were able to fully engage the audience in a complete brand experience.
This included planning an influencer event: The Stable Sleepover which was an overnight event where a range of influencers and competition winners rode horses, had a sleepover in a themed Spirit room, did arts and crafts and a karaoke session too. This was also opened up to competition winners with a competition hosted on Pop’s website, and featured retailer support.
We also worked with three top influencers from the Netherlands, UK and France to create a music video to hit Spirit song, ‘Friends Forever’. The video has over 2.8M views so far!
Additional content we provided included:
- We designed, built and hosted a brand new HTML web side-runner game.
- Unboxing video content was created to support retailers.
- The Spirit Riding Free trailer was pre-rolled on YouTube and children’s media.
- Activities, quizzes and articles were placed in multiple children’s magazine titles.