The Pokémon Company
Pokémon TCG Research
How do we increase engagement with the Pokémon Trading Cards Game?
Key Information


KI was asked to help look at how existing Pokémon TCG ads were landing with audiences in the UK, France and Germany, and what could be improved.


We carried out in-home qualitative research across all markets, testing a range of creative concepts, executional styles and messaging. The learnings were used to develop a number of recommendations for creative routes to take forward.

Related Work