The Pokemon Company
Increasing engagement with play
How do we increase engagement with the Pokemon Trading Cards game?
Key Stats

KI was asked to help look at how existing Pokemon TCG ads were landing with audiences in the UK, France and Germany, and what could be improved.

We carried out in-home qualitative research across all markets, testing a range of creative concepts, executional styles and messaging. The learnings were used to develop a number of recommendations for creative routes to take forward.

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Related Work
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