Little Baby Bum Research
How do you keep creating amazing content for a global Youtube pre-school audience?
Key Information

Moonbug is a multi-channel network that acquires and monetises high potential YouTube channels. With 23 billion views across all platforms, Little Baby Bum is the second biggest preschool YouTube entertainment brand in the world.


Moonbug wanted KI's help to understand how their Little Baby Bum content maps across developmental stages, so they could hit the sweet spot of not only keeping children entertained, but also contribute to vital aspects of their cognitive, emotional and visual development.


We tested their content against competitors, found out what made content resonate and distilled this in actional recommendations for future creative output.

  • Age specific recommendations for producing creative content for children aged 2-4
  • 12 research sessions with 10 parents and 15 children

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