With 23 billion views across all platforms Little Baby Bum is the second biggest preschool YouTube entertainment brand in the world. Moonbug is a multi-channel network that acquires and monetises high potential YouTube channels.
In the case of Little Baby Bum, Moonbug wanted help to understand how their content maps across developmental stages so they can hit the sweet spot of not only keeping children entertained, but also contribute to vital aspects of their cognitive, emotional and visual development.
We tested their content against competitors, found out what made content resonate and distilled this in actional recommendations for future creative output.
- Age specific recommendations for producing creative content for children aged 2-4
- 12 research sessions with 10 parents and 15 children