Liverpool FC


How do you strengthen the global fandom of one of the most popular English Premier League football clubs in the world?

Liverpool FC hired Kids Industries to help them build their five-year youth strategy, across ages 4-16, in the UK, USA and China.

We spoke to over 3000 families through online surveys and qualitative interviews to form an in-depth picture of the needs of Liverpool FC fans - and fans of other EPL teams - across the globe. By using our Fandom Model as a lens for analysis, we were able to provide robust detail and strategic recommendations on the opportunities that exist globally for both new and existing fans. 

A second wave of strategic thinking focused on identifying, defining and executing the correct content strategy for children and young people to ensure the timely flow of relevant and appealing content. This leveraged our expert knowledge of children’s UX,  child development, trends in the kids and family market.