NBCUniversal required an activation that would create buzz and traction for their Jurassic World CP lines in a year where there was no movie or content to roll out.
KI was asked to create, manage and activate an event to celebrate the Jurassic World property. The event would need to screen content, promote product lines and feature additional activities for participants to engage in.
In response to the brief, Kids Industries planned and executed an immersive event, with full retailer support, in order to immerse influencer and competition winner families in the Jurassic World, showcasing soft and hard lines.
Sky VIP rolled out a competition on their owned channels, from which a winning Sky VIP customer and family were chosen. Then in February half term, families entered an abandoned, overgrown jungle to watch Jurassic World: Fallen Kingdom. Guests discovered the park that remained – the lab where it all began, the Jeep that got left behind, even an abandoned Gyrosphere.
Wait, was that a goat pen…?
Immersed in the Jurassic World, influencer and competition winner families wore their Jurassic t-shirts, had pictures with amazing movie props, played with their amazing new toys, then got comfy to watch the latest Jurassic World movie: The Fallen Kingdom. They were warned not to get too relaxed though… you never know what could be creeping through the Jurassic World...
Content was filmed at the event to be rolled out at key calendar dates in order to promote product lines and releases, and increase brand sentiment.