BBC WORLDWIDE

GO JETTERS GLOBAL STRATEGY

How do you further grow an educational pre-school property both at home and across international markets?
KEY STATS

Go Jetters is a global-adventure-based preschool IP produced by the BBC. At a stage of growing popularity, the brand asked KI to help them understand overall consumer engagement and define their future merchandise strategy and international roll-out plan.   


Through quantitative and qualitative methods, speaking to participants across the UK, USA & China, we were able to understand families' approach to pre-school content and merchandise more generally, their opinions of Go Jetters compared to other popular IP, and fundamentally where GO Jetters has the most opportunities to flourish. 


KI provided recommendations for developing the show going forward, who their key merchandise partners should be and what the product range should look like, as well as the best media sales strategy for breaking into new markets.