In a world transforming more quickly than at any point in human history, Nord Anglia Education needed to fully understand what they could do across their global network of schools to best create future-ready kids. What do parents most want from their child’s education, what will children themselves find most inspiring, and how can we best communicate that NAE offers all of this and more to prospective families?
Through qualitative methods, Kids Industries conducted interviews and workshops with over 100 participants across China, Spain, the UK & US. Through both discussion and ideation based methods, we uncovered parents’, children’s and teens’ hopes, dreams and concerns for the future, as well as co-create the ultimate educational proposition for private international schools.
We utilised innovative and gamified methods to understand, in detail, parent’s desired investment into both predetermined educational offers and experiences, and those generated in our workshops.
Global opinions, expectations and ambitions were incredibly diverse, but we pulled together all of these divergent thinking strands to provide the Nord Anglia family with a robust pathway to educating the children of tomorrow – including international marketing messaging, education proposition plans and potential taglines for their global network.