Nord Anglia


In a world transforming more quickly than at any point in our history, Nord Anglia Education needed to fully understand what they could do across the globe to best create future-ready kids.

Through qualitative methods, Kids Industries conducted workshops with over 100 participants across China, Spain, the UK & US. Through both discussion and ideation based methods, we uncovered parents’, children’s and teens’ hopes, dreams and concerns for the future, as well as co-create the ultimate educational proposition for private international schools.

We utilised innovative and gamified methods to understand, in detail, parent’s desired investment into both predetermined educational offers and experiences, and those generated in our workshops. 

Global opinions, expectations and ambitions were incredibly diverse, but we pulled together all of these divergent thinking strands to provide the Nord Anglia family with a robust pathway to educating the children of tomorrow - including international marketing messaging, education proposition plans and potential taglines for their global network.