Boat Rocker
Dino Ranch Social Strategy
How do you launch a successful social strategy for a preschool brand?
Key Information
Over 20M reach
12% monthly growth rate Facebook and 22% monthly growth rate Instagram (industry average 1-3%)
Consistent high engagement rate of 2.5% Facebook and 7% Instagram (industry average 1.9% Instagram, 0.5% Facebook)

Dino Ranch follows the adventures of the Cassidy family as it tackles life in a fantastical "pre-westoric" setting where dinosaurs still roam. As the young ranchers learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.


KI needed to develop and implement a strong social media strategy to ensure maximum brand awareness, engagement, growth and drive product sales for this new preschool show.


KI worked with the Boat Rocker team to implement a strong social strategy and managed their Facebook and Instagram channels. We:

  • Created a social strategy
  • Built a highly engaged community in core territories
  • Connected with parents through organic and paid promotions
  • Hosted influencer marketing campaigns
  • Supported retail sales for Dino Ranch toys and merchandise
  • Designed animated stickers
  • Hosted a Dino Days competition
  • Designed engaging social posts


  • Drove retailer sales. UK store: 68% of store visits from social media and US store: 47% of store visits from social media
  • Animated stickers achieved over 1M reach after 5 days!
  • Competition with over 2,000 entries

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