Our Work - Boat Rocker Dino Ranch

Boat Rocker

Dino Ranch Social Strategy

How do you launch a successful social strategy for a preschool brand?

Key Information

Over 20M reach

12% monthly growth rate Facebook and 22% monthly growth rate Instagram (industry average 1-3%)

Consistent high engagement rate of 2.5% Facebook and 7% Instagram (industry average 1.9% Instagram, 0.5% Facebook)

Dino Ranch follows the adventures of the Cassidy family as it tackles life in a fantastical "pre-westoric" setting where dinosaurs still roam. As the young ranchers learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.

Challenge

KI needed to develop and implement a strong social media strategy to ensure maximum brand awareness, engagement, growth and drive product sales for this new preschool show.

Approach

KI worked with the Boat Rocker team to implement a strong social strategy and managed their Facebook and Instagram channels. We:

Created a social strategy
Built a highly engaged community in core territories
Connected with parents through organic and paid promotions
Hosted influencer marketing campaigns
Supported retail sales for Dino Ranch toys and merchandise
Designed animated stickers
Hosted a Dino Days competition
Designed engaging social posts

Outcome

Drove retailer sales. UK store: 68% of store visits from social media and US store: 47% of store visits from social media
Animated stickers achieved over 1M reach after 5 days!
Competition with over 2,000 entries

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