Al Jazeera needed to reinvent their 7-12 output across the MENA region. They were looking for a 360 approach, and for the first time, they were looking to generate revenue from the channel.
We defined a new positioning, identity and the content strategy. Sitting alongside this was a comprehensive commercial and marketing strategy, focusing on driving traffic to the site and maximising revenue. We executed this exciting new brand and proposition across desktop, tablet and mobile, on air, experiential, and licensing and merchandising.
We're the only in-house team able to do this for children's media brands anywhere in the world.
JeemTV is now the most advanced media platform for Arabic speaking children and offers a 360-degree brand connecting online, offline and live experiences.