DHX

IN THE NIGHT GARDEN

How do you make a children's brand, that makes no sense to adults, valued by parents?
KEY STATS

DHX Media wanted to revitalise the In the Night Garden brand and create a strong digital presence, accessible on both tablet and mobile, that would appeal to two very different audiences — mum and her young child. 

We developed a website that works for the device and provides an empowering experience for the child using an innovation solution. We created a magical playground of activities for a traditional browser experience, then turned it into a Web App. This meant we could deliver engaging content from their favourite show in a safe and contained environment.

A deep understanding of children and parents, and how they can come together to share a content experience was key to the success of this project.

Users are spending over 8 minutes on Web App content on an almost daily basis.