Disney

STAR WARS

What opportunities are there to engage fans with the brand and merchandise in an increasingly competitive space?
KEY STATS
5000 survey respondents
52 qualitative interviews

Although remaining incredibly popular, little was known about fan engagement, affinity and merchandise interest following the Disney take over of the Star Wars franchise. We helped Disney to look at both child and adult engagement and devise a pan-European merchandise strategy.

INSIGHT

Multi-territory analysis of Star Wars fandom; focusing on children’s and adult’s engagement with various touchpoints, and how they could be optimised to increase sales of consumer products across categories, both now and in the future. 


STRATEGY

Successful planning of the brand’s merchandise strategy across Europe, as well as influencing Star Wars’ overall approach to engaging diverse audiences, in particular the children.