KI has produced various marketing toolkits to suit a range of client needs and budgets – from entertainment brands NBCUniversal, Viacom and Amazon, to FMCG brands like Belkin and sporting greats like the ICC.

Why KI?

KI has delivered multiple global toolkits with a variety of media executions because of our strong understanding of the family audience and our flexibility to be agnostic across markets.

Here are a few things that make us your perfect toolkit partner:
  • We are global family audience-centric
  • We know how to connect brands to fans; using our Fandom Model
  • We are flexible and agnostic across markets
  • We can activate globally. And we are part of The League, an international alliance of independent specialists in family marketing
  • We deliver toolkits designed to guide users through a comprehensive but accessible campaign development and delivery process


Our experienced strategists and producers can help plan and scope the toolkit that is right for you, whatever your budget or type of activation. We can start by developing a flexible strategy to engage the audience and achieve the objectives. Then, we can collaborate to produce captivating creative with assets that are brought to life through key art, branding and messaging. Check out some of our work below!

Toolkit Deliverables

Toolkits can take on many different forms and assets can vary from display ads and POS ads to AR filters and thought starter activations. Here are some of our favourite projects and what we delivered:

Rise of the Teenage Mutant Ninja Turtles (RTMNT)

Viacom wanted us to build a toolkit to promote their latest campaign, Total Turtle Power, across 8 EMEA territories, inspiring local teams to bring all the action and humour of RTMNT to their fans! Cowabunga!

  • Flexible strategy that could be adapted to different local needs
  • Communication platforms & full roll out plan
  • Social assets, Youtube pre-roll videos, AR Filter
  • Animated page takeover
  • Scalable event

See all our Viacom Toolkits here

Trolls: The Beat Goes On

NBC Universal needed our help to maximise brand awareness and engagement with consumer products in the the UK, as well as create and roll out supporting activations for a new series launch on Netflix.

  • Media strategy & full roll out plan
  • Competition & unboxing videos to support retail
  • Social assets & influencer event
  • Digital game for broadcasters
Amazon Kids+
Feed their Hungry Minds

Amazon Kids+ was a relative newcomer to the crowded SVOD market in the UK. KI developed multiple creatives and messaging for a national awareness campaign and acquisition campaign. Activated in play centres, cinemas, on podcasts, Youtube and social. We undertook media channel testing both on and offline, to provide insights and recommendations for ongoing campaign planning.

Pokémon TCG:
There's a collection in everyone

The Pokémon Company wanted to reignite love for the original Trading Card Game with fans from beginners to superfans. KI produced a hero advert and developed a social campaign with assets that would engage all types of fans, giving life to the hero ad narrative There's a collection in everyone long after its launch.

  • Story quizzes & polls, statics & carousels, reels
  • Influencer thought starters