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PJ Masks Website

Immersive website for children and parents

How do you develop a digital presence for a new brand?

We worked with eOne to help launch their new brand 'PJ Masks', which targeted 2 - 5 year olds with a superhero narrative.

We designed, built and implemented a brand new website with two sections: one for parents to access the latest information and one for children, which we filled with immersive games and activities.

We created a downloadable Web App for mobile and tablet so that parents and children could engage with the brand on-the-go. 3D Technology, replicating the look and feel of the show was used to encourage children to explore and learn about the primary characters.

The experience was so successful that the site was nominated for a BAFTA in 2017.

BAFTA nominatedBringing 3d to life in HTML5 for pre-school children
HTML 4, HTML 5, HAXE, CSS3
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