The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  27/11/2015

Cutting the Strings: Our new #ModernChild article is here. Have a read on LinkedIn: https://t.co/8lg1JMT94z https://t.co/7unkWeQEee

@KidsIndustries  twitter/icon.png  27/11/2015

Star Wars is not the brand partnership you’re looking for | Marketing Week https://t.co/7YuuBaFj7L

@KidsIndustries  twitter/icon.png  26/11/2015

Only 3 completely original stories achieved box office success in 2015: https://t.co/5etuJBmOV4 https://t.co/sl11yVeC8S

@KidsIndustries  twitter/icon.png  26/11/2015


@KidsIndustries  twitter/icon.png  26/11/2015

What do hot toy lists really mean, anyway? » Kidscreen - https://t.co/Kvqc8JWu9C

@KidsIndustries  twitter/icon.png  26/11/2015

We're still so excited for our @entonegroup @PeppaPigUK nomination. Here is the full Kidscreen shortlist: https://t.co/i4hVThkVOj

@KidsIndustries  twitter/icon.png  25/11/2015

Well if ever there was a time to open a Tokyo KI office... Japan opens world's first real-life Pokémon Gym - https://t.co/mJ038bWWeo

@KidsIndustries  twitter/icon.png  24/11/2015

You'll never guess...Ofcom: Tablet takeover may be real, but TV’s demise is a ways off » Kidscreen https://t.co/0pKnjxQeOR via @kidscreen

@KidsIndustries  twitter/icon.png  24/11/2015

Kids Can't Distinguish Between Google Ads and Search | Digital Trends - https://t.co/2RTZm1Smt1 https://t.co/fGMyAq2ZRn

@KidsIndustries  twitter/icon.png  23/11/2015

So excited that our Golden Boots app for @eOneUK @PeppaPigUK has been shortlisted for a @kidscreen award! Go team! https://t.co/UC1t1wyLs6

@KidsIndustries  twitter/icon.png  23/11/2015

Google sticks with channel ads on YouTube Kids app https://t.co/llLJAeUA5b https://t.co/MM0GmVhh9k

@KidsIndustries  twitter/icon.png  23/11/2015

RT @LaurieRowan: We won a Bafta https://t.co/tfr7jCirSJ

@KidsIndustries  twitter/icon.png  23/11/2015

Unbeknownst to us, we've had a #Bafta award winning animator in the office for weeks! Well done, @LaurieRowan. We should've guessed!

@KidsIndustries  twitter/icon.png  21/11/2015

Youth Media Alliance launches Digital Toolkit » Kidscreen - https://t.co/LPNemgNyl4

@KidsIndustries  twitter/icon.png  20/11/2015

Sweet social campaign from @VTechToysUK! Toot-Toot tour de force via @toysnplaythings: https://t.co/Sf3stn0prB

@KidsIndustries  twitter/icon.png  20/11/2015

CBBC launches first animation pilot scheme https://t.co/dDdEyAtPjq

@KidsIndustries  twitter/icon.png  19/11/2015

Why YouTube is the new children’s TV... and why it matters https://t.co/zP96XvkByL https://t.co/9d2KSq2SjG

@KidsIndustries  twitter/icon.png  19/11/2015

RT @KIGary: We love crumpets more now. Funny, clever, relevant advertising. Great work @warburtons & your clever agency https://t.co/tEpqZQ


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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