The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies


Rebrand and digital platform for this leading licensing agency


Developed and marketed the children’s range. Increased share from 15% to 51%

Al Jazeera

Created the world’s leading pre-school channel in Middle East


NPD and marketing strategy for children’s porridge

Peppa Pig

Redevelopment of global digital platform and App development


Built and branded an entire TV channel - on air and online


Development and validation of a global hand washing programme


Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch


Insight to position own-brand toy range


Development of family propositions for the holiday market


Research and Concept Development work across books and magazines

Harper Collins

Product development for global brand


Development and validation of a global hand washing programme


Research to deliver an invigorated brand strategy


Insight to deliver increased revenues in Consumer Products


Insight and Strategy that re-developed Saturday morning TV

iLearn N Play

Suite of apps to work in partnership with toys


Range of TVC’s, websites and interactive events

Warner Bros

A range of insight driven internal films to inform strategy development

Shaun the Sheep

Brand DNA to inform global Consumer Products development


Range of digital solutions and TVC’s


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  17/04/2014

@B3Creative @KIGary Thank you, James! Happy Easter.

@KidsIndustries  twitter/icon.png  17/04/2014

Last week was #lego nails, and this week it's a #marvel dress...we think @NatalieHonan should have a theme a week! http://t.co/uV57Ad40Vu

@KidsIndustries  twitter/icon.png  17/04/2014

BLOG: @KIgary addresses age restriction. 18+ games entering the toy arena, targeted for under 10s, is surely wrong? http://t.co/3qviijEIuf

@KidsIndustries  twitter/icon.png  17/04/2014

@innocentdrinks ...and the action shots! http://t.co/BBqwSAPC3S

@KidsIndustries  twitter/icon.png  17/04/2014

@innocentdrinks Your wish, our command! (Although Daisy from our Junior Board deserves most of the credit!) #innocent http://t.co/kIWFm9guaV

@KidsIndustries  twitter/icon.png  17/04/2014

Jon has decided that stand-up desks are the way forward, so has done a bit of DIY, and shunned his chair... http://t.co/HacoaQEHc3

@KidsIndustries  twitter/icon.png  17/04/2014

Love these Nerdy Egg ideas! Some great ones to do with the children too: http://t.co/QkucC1gGEv #eggs #easter #kids #children #fun

@KidsIndustries  twitter/icon.png  16/04/2014

British cartoons boom as industry is reanimated by tax relief deal http://t.co/2deoVgN7dR

@KidsIndustries  twitter/icon.png  16/04/2014

@innocentdrinks We love this! Definitely feeling inspired to get crafty!

@KidsIndustries  twitter/icon.png  16/04/2014

Many thanks to @ToyNewsOnline for the mention. We've worked hard and are very proud!

@KidsIndustries  twitter/icon.png  16/04/2014

RT @ToyNewsOnline: Kids Industries unveils brand refresh http://t.co/HSIgy2T1ZH @kidsindustries @kigary

@KidsIndustries  twitter/icon.png  16/04/2014

CPLG appoints new UK managing director http://t.co/vm9k2xKDnG Congratulations Stephen!

@KidsIndustries  twitter/icon.png  16/04/2014

@LIMAUK reveals speaker list for Licensing Essentials Course & Licensing debate next month. Ft our very own @KIGary! http://t.co/izz11kXw8w

@KidsIndustries  twitter/icon.png  15/04/2014

Our @NatalieHonan (and her Lego nails) loved visiting our neighbours @aquashard last week for some cocktails! @se1 http://t.co/GUyP7TM8xi

@KidsIndustries  twitter/icon.png  15/04/2014

Junior Board member review: "Best lunch-box kit EVER". And we trust our JB! @CPLG_hq @SkylandersGame @Zak_Designs http://t.co/J6pLSXcp1i

@KidsIndustries  twitter/icon.png  15/04/2014

Our new blog post is live & kicking!! http://t.co/ESCgsKSIvN … What crazes defined your childhood? #Childhood #craze http://t.co/rOuG1b7YS9

@KidsIndustries  twitter/icon.png  14/04/2014

We're really nice to our clients! #coffee #sweets #theagencythatkeepsongiving http://t.co/OXsN9QmPdK

@KidsIndustries  twitter/icon.png  14/04/2014

@courtneyvizard Hang on, Courtney. He's just switched it on. Google who?? http://t.co/ylZkgea0rM


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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