Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  23/08/2016

Mothers' pay lags far behind men

@KidsIndustries  twitter/icon.png  22/08/2016

RT @HuffPostParents: The funniest parenting tweets this week from @DadandBuried, @ValeeGrrl, @LetMeStart, @EverydayGirlDad & more! 😆 https:…

@KidsIndustries  twitter/icon.png  22/08/2016

Brand new #MadHatter mug from our PM, Matt, to add to our ever-expanding office mug collection! #AliceInWonderland

@KidsIndustries  twitter/icon.png  22/08/2016

Our #JrBoard member, Elodie (3), showing us how to be a #princess without giving up your #Spiderman flip flops!

@KidsIndustries  twitter/icon.png  22/08/2016

This is the kind of news we need on a #MondayMorning! Boy, 5, donates his birthday presents to those less fortunate:

@KidsIndustries  twitter/icon.png  19/08/2016

We couldn't be happier that our favourite Vietnamese is back around the corner! @CapheHouSe1 welcome home!

@KidsIndustries  twitter/icon.png  18/08/2016

Good luck to everyone getting their #ALevelResults today!

@KidsIndustries  twitter/icon.png  15/08/2016

RT @HuffPoUKParents: 27 adorable photos of Olympians just being regular ol’ parents

@KidsIndustries  twitter/icon.png  09/08/2016

@tammob88 It's a great article and more people should read it. Thank you for writing it.

@KidsIndustries  twitter/icon.png  09/08/2016

Exciting new opportunities in our London and Cape Town offices!

@KidsIndustries  twitter/icon.png  09/08/2016

Great article from @tammob88 10 Blockbusters That Feature Positive Muslim Characters -

@KidsIndustries  twitter/icon.png  08/08/2016

Body image 'a problem for boys', says advertising think tank

@KidsIndustries  twitter/icon.png  08/08/2016

RT @booksaremybag: Harry Potter's 20th birthday to be marked with @britishlibrary exhibition in 2017.

@KidsIndustries  twitter/icon.png  08/08/2016

25 years ago today, #theworldsfirstwebsite went up..and it looked like this... #Internet

@KidsIndustries  twitter/icon.png  05/08/2016

BBC News - Pregnant women hail hero Tube worker 'Pip' for securing rush hour seats

@KidsIndustries  twitter/icon.png  01/08/2016

BBC News - Game on: A history of computer games

@KidsIndustries  twitter/icon.png  29/07/2016

Such an AMAZING INSPIRATION. BBC News - Jo Milne: Ear implant woman helps Bangladesh kids

@KidsIndustries  twitter/icon.png  29/07/2016

BBC News - Postman Pat voice actor Ken Barrie dies


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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