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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

CPLG

Rebrand and digital platform for this leading licensing agency

Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Al Jazeera

Created the world’s leading pre-school channel in Middle East

Quaker

NPD and marketing strategy for children’s porridge

Peppa Pig

Redevelopment of global digital platform and App development

JeemTV

Built and branded an entire TV channel - on air and online

GSK

Development and validation of a global hand washing programme

Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Tesco

Insight to position own-brand toy range

TUI

Development of family propositions for the holiday market

Egmont

Research and Concept Development work across books and magazines

Harper Collins

Product development for global brand

GSK

Development and validation of a global hand washing programme

Miffy

Research to deliver an invigorated brand strategy

Marvel

Insight to deliver increased revenues in Consumer Products

Citv

Insight and Strategy that re-developed Saturday morning TV

iLearn N Play

Suite of apps to work in partnership with toys

Mattel

Range of TVC’s, websites and interactive events

Warner Bros

A range of insight driven internal films to inform strategy development

Shaun the Sheep

Brand DNA to inform global Consumer Products development

Tomy

Range of digital solutions and TVC’s




Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

>Find Out More

Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

>Find Out More

Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


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@KidsIndustries  twitter/icon.png  31/07/2014

RT @KIGary: Which properties got the finalist nod for Licensing Awards 2014? » Kidscreen http://t.co/DNokByQ7BP via @kidscreen



@KidsIndustries  twitter/icon.png  31/07/2014

#BLOG: #KIMumsBoard discuss how they determine a child's readiness for #school-life http://t.co/t13OxQAxeU http://t.co/oFL6iyEQlF



@KidsIndustries  twitter/icon.png  31/07/2014

1 minute of adorable hilarity, as this little girl desperately doesn't want her #BabyBrother to grow up! http://t.co/iMZLbeLYyx



@KidsIndustries  twitter/icon.png  31/07/2014

RT @RobsSilverstone: #developers. We @KidsIndustries are hiring. Check out the job spec http://t.co/Tv8JAILst9



@KidsIndustries  twitter/icon.png  29/07/2014

We love @NewtonandApple! Some amazing, unique gifts. Our producer just bought her nieces giggle as a soundwave print! http://t.co/Ppdd4KiX0B



@KidsIndustries  twitter/icon.png  29/07/2014

RT @NatalieHonan: Bought a print of my nieces gorgeous giggle from @NewtonandApple. QR code allows you to hear the sound anytime! http://t.



@KidsIndustries  twitter/icon.png  29/07/2014

RT @imakewebpretty: WANTED! A Junior Digital Designer to join the @KidsIndustries team http://t.co/O2J2hO9IAi #agency #designer #digital h…



@KidsIndustries  twitter/icon.png  29/07/2014

#JuniorDesigners COME AND BE A UNICORN! Or just come and apply to work with us on web and that http://t.co/ENQrgGm7LS http://t.co/QLE5Z9DzHm



@KidsIndustries  twitter/icon.png  29/07/2014

#BLOG: Jon (Mr Research) muses on #bears, & their place in #childhood: http://t.co/cJp44UklGB #Read, #share, #ENJOY! http://t.co/1BHClEPbTw



@KidsIndustries  twitter/icon.png  29/07/2014

Marvel socks in the office! @MarvelUK #Marvel http://t.co/UYp4VptRfv



@KidsIndustries  twitter/icon.png  28/07/2014

RT @kidscreen: Dancing at Kidscreen East http://t.co/pGpe266LHH



@KidsIndustries  twitter/icon.png  28/07/2014

Eid Mubarak to all those celebrating today! #EidMubarak



@KidsIndustries  twitter/icon.png  28/07/2014

Surprise treats for us this morning! #OurCleaningLadyIsBetterThanYours http://t.co/y73roiP5hI



@KidsIndustries  twitter/icon.png  26/07/2014

BBC News - Squeeze on playgrounds as schools tackle places crush http://t.co/f0oKUm1415 SO TRUE AND SO WRONG! It's everywhere...



@KidsIndustries  twitter/icon.png  25/07/2014

Ahh thanks @courtneyvizard! Hope you're having a great time. WE MISS YOU! http://t.co/v27yhUlRh3



@KidsIndustries  twitter/icon.png  25/07/2014

Would you post pictures on SM during or after labour? We're in the age of the #InstaBaby... http://t.co/06xlyjpjot http://t.co/slxYBKr26c



@KidsIndustries  twitter/icon.png  24/07/2014

@RobsSilverstone I fear that this is becoming a competition... We are one team...Meaning: WE WANT CUPCAKES WHEN YOU HAVE THEM!!



@KidsIndustries  twitter/icon.png  24/07/2014

RT @lucyalicemann: The lovely @KirstyGray01 explores the rise of the #instababy. How soon is too soon to be sharing a pic of your baby? htt…



@KidsIndustries  twitter/icon.png  24/07/2014

RT @NatalieHonan: Don't miss @KirstyGray01's blog for @KidsIndustries today, on The Age of the #InstaBaby http://t.co/V2kGsZ1IRT



@KidsIndustries  twitter/icon.png  24/07/2014

Don't miss today's blog on The Age of the Insta-Baby! Are parents over-sharing on social media? http://t.co/30pLSLChST #pregnantselfie



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


Meet the grown ups...

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