The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  24/10/2014

Photographer JeongMee Yoon began The Pink and Blue Project in 2005, and it's still relevant today: http://t.co/D7b8tanN4R #PinkandBlue

@KidsIndustries  twitter/icon.png  24/10/2014

No one under 30 remembers what 'penny for a Guy' means. @KIGary is not impressed.

@KidsIndustries  twitter/icon.png  24/10/2014

How proud are we? Two of our #PinkandBlue junior speakers were on @SkyNews today, showing off their inventions! http://t.co/XICD1eVGL5

@KidsIndustries  twitter/icon.png  23/10/2014

Our designer @thomas_acton, after 12 straight hours of work: "I just dunno what I'd do without the internet." You can tell he's a #90schild.

@KidsIndustries  twitter/icon.png  23/10/2014

We're so pleased to see @kidscreen talking about our latest work - it makes us feel a bit giddy! http://t.co/hkPOLbKuXN

@KidsIndustries  twitter/icon.png  23/10/2014

In the Night Garden sails into new website, app with bedtime campaign » Kidscreen http://t.co/d4ARZ2ybql via @kidscreen @nightgardenhq

@KidsIndustries  twitter/icon.png  23/10/2014

Does your little boy play with Freya and co? @SylvanianUK are looking for parents to take part in a survey: http://t.co/B8j5J0UQpm

@KidsIndustries  twitter/icon.png  23/10/2014

Thank you @Licensingbiz for the kind words about the site we created for @NightGardenHQ! http://t.co/ynGwAG7eak

@KidsIndustries  twitter/icon.png  22/10/2014

We're bringing back our favourite toy of the week - this week, we're hailing our #FijitFriends overlords! http://t.co/IkeDsnIuMX

@KidsIndustries  twitter/icon.png  22/10/2014

@eOneUK Well done on making @kidscreen's #Hot50 today!

@KidsIndustries  twitter/icon.png  22/10/2014

@dhxmedia Just saw you guys made the #Hot50, well done!

@KidsIndustries  twitter/icon.png  22/10/2014

@CAKE_Ent Massive congratulations on making the #Hot50!

@KidsIndustries  twitter/icon.png  22/10/2014

@joipod Ha! Brilliant. Wonder if it'll work?

@KidsIndustries  twitter/icon.png  22/10/2014

RT @joipod: Sneak peek of ur kids xmas list, incldg fake Google glasses, so ur kids can pretend you'd buy them that #digitalkids http://t.c

@KidsIndustries  twitter/icon.png  22/10/2014

RT @pixelkin_org: New research on kids & games--Active gamers 6-12:? 9% growth since 2013, mostly on phones & tablets. #digitalkids http://…

@KidsIndustries  twitter/icon.png  22/10/2014

RT @davidkleeman: GameByte data on 6-12 gamers #digitalkids http://t.co/DL66MXIC1t

@KidsIndustries  twitter/icon.png  22/10/2014

RT @davidkleeman: GameByte data on gamer spending trends #digitalkids http://t.co/e19u9MDYfr

@KidsIndustries  twitter/icon.png  22/10/2014

Three of our number are currently trying to outdo each other on country name-related puns. Any offers?

@KidsIndustries  twitter/icon.png  22/10/2014

.@JNJParents have created a branded #content hub for Aussie mums on sleepless nights: http://t.co/CUPoMCkPXq

@KidsIndustries  twitter/icon.png  22/10/2014

Dr Who teaches children to program a Dalek Saucer! How cool is that? http://t.co/CAE1jsEvVa We might have a go ourselves... (via @kidscreen)


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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