The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  22/11/2014

RT @davidrobson42: @sugaredeggs how cool is this? Boxed with lego in the 1970's http://t.co/roNI2TLMyF

@KidsIndustries  twitter/icon.png  21/11/2014

BBC News - Ladybird drops gender-specific children's book titles http://t.co/dmylkiV9f5

@KidsIndustries  twitter/icon.png  19/11/2014

Barbie, mate... This isn't how you empower young girls into studying STEM: http://t.co/dNuv4Mw7Gv via @dailydot #notaREALgamer #HONESTLY

@KidsIndustries  twitter/icon.png  18/11/2014

Nelvana pacts with Bob the Builder creator on preschool series » Kidscreen http://t.co/7t0ng8GMJE via @kidscreen

@KidsIndustries  twitter/icon.png  18/11/2014

Look out for our #pinkandblue sizzle coming soon, & a round up of wt was a fab day...even if we do say so ourselves! http://t.co/vcnP8It4Gz

@KidsIndustries  twitter/icon.png  18/11/2014

How lovely is Dreamtex's Paddington Bear bedding? via @Licensingbiz http://t.co/vXh5O305cp

@KidsIndustries  twitter/icon.png  17/11/2014

BBC News - Lego wars: How Big Bang Theory beat Dr Who http://t.co/puOSLuvUjZ

@KidsIndustries  twitter/icon.png  17/11/2014

Don't Judge a Colouring Book by its Cover by @RobsSilverstone http://t.co/883Fw0dHg6 #blog #children http://t.co/EddLGAVKF5

@KidsIndustries  twitter/icon.png  17/11/2014

RT @NatalieHonan: @KidsIndustries #BLOG from Cape Town today! http://t.co/dXWA57zK3F Don't Judge a Colouring Book by it's Cover...

@KidsIndustries  twitter/icon.png  17/11/2014

We love this adorable ad by @SmythsToysUK - looks like one hell of a party! http://t.co/5s499BFQWy

@KidsIndustries  twitter/icon.png  17/11/2014

Facebook challenges LinkedIn for business social networking users - http://t.co/NrWyK6pQYc

@KidsIndustries  twitter/icon.png  14/11/2014

Best way to end a working week! http://t.co/Q0OG8DQ7YC

@KidsIndustries  twitter/icon.png  13/11/2014

.@eOneUK's @TheNannyPlum is going from strength to strength! http://t.co/XNCzsVFOIc We built the new site as part of the rebrand, too!

@KidsIndustries  twitter/icon.png  13/11/2014

REPORTS: Hasbro Is In Talks To Acquire DreamWorks Animation http://t.co/Oqlpya3KbM via @themoneygame

@KidsIndustries  twitter/icon.png  12/11/2014

RT @WFP: #Fact: Three-quarters of the world's #hungry live in rural areas, mainly in Asia & Africa http://t.co/BxPNZ8NKK7 http://t.co/Bjl28

@KidsIndustries  twitter/icon.png  12/11/2014

Say what? Selfie plushies that upload straight to babies' social accounts: http://t.co/9vapnP48Yk. We see a lot of safeguarding issues...

@KidsIndustries  twitter/icon.png  12/11/2014

Another week, another bot feels the wrath of Batman. This time it's Wall-E. Leave him alone, Bruce! http://t.co/R2ZIvv4YOV

@KidsIndustries  twitter/icon.png  11/11/2014

Lego builds exec team with new hires » Kidscreen http://t.co/S4PXWTAQ8G via @kidscreen

@KidsIndustries  twitter/icon.png  11/11/2014

Digital ad spend to trump TV by 2016 | Toys 'n' Playthings: http://t.co/JsO5WjlbJu

@KidsIndustries  twitter/icon.png  11/11/2014

@StartLicensing It's good to see that retail are listening. Thanks for sharing it with us! #pinkandblue


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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