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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

CPLG

Rebrand and digital platform for this leading licensing agency

Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Al Jazeera

Created the world’s leading pre-school channel in Middle East

Quaker

NPD and marketing strategy for children’s porridge

Peppa Pig

Redevelopment of global digital platform and App development

JeemTV

Built and branded an entire TV channel - on air and online

GSK

Development and validation of a global hand washing programme

Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Tesco

Insight to position own-brand toy range

TUI

Development of family propositions for the holiday market

Egmont

Research and Concept Development work across books and magazines

Harper Collins

Product development for global brand

GSK

Development and validation of a global hand washing programme

Miffy

Research to deliver an invigorated brand strategy

Marvel

Insight to deliver increased revenues in Consumer Products

Citv

Insight and Strategy that re-developed Saturday morning TV

iLearn N Play

Suite of apps to work in partnership with toys

Mattel

Range of TVC’s, websites and interactive events

Warner Bros

A range of insight driven internal films to inform strategy development

Shaun the Sheep

Brand DNA to inform global Consumer Products development

Tomy

Range of digital solutions and TVC’s




Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

>Find Out More

Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

>Find Out More

Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


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@KidsIndustries  twitter/icon.png  20/10/2014

BBC News - Mental health: The £8bn cost of poor care for new mothers http://t.co/fQe4gJTvVs



@KidsIndustries  twitter/icon.png  20/10/2014

RT @LetToysBeToys: Looking forward to this @KidsIndustries Pink & Blue event in 10 days: https://t.co/ywc8e6gKjj



@KidsIndustries  twitter/icon.png  20/10/2014

@OlivaceousD @sai_path @KIGary @LetToysBeToys that's brilliant! We're so happy you'll be joining us Olivia - see you next Thursday!



@KidsIndustries  twitter/icon.png  20/10/2014

RT @B3Creative: Really looking forward to @KidsIndustries Pink & Blue: analysis of gender identity in #kids_marketing http://t.co/yZ5DLenBS



@KidsIndustries  twitter/icon.png  20/10/2014

@B3Creative @ToyNewsOnline thanks James! We look forward to seeing you there :-)



@KidsIndustries  twitter/icon.png  20/10/2014

@sai_path @OlivaceousD @KIGary fantastic! We look forward to seeing you there, and will definitely check out your event as well - thanks!



@KidsIndustries  twitter/icon.png  20/10/2014

@MollyPennell @ToyNewsOnline Hi Molly! We will be filming on the day and will definitely pop something up on our YouTube channel :-)



@KidsIndustries  twitter/icon.png  19/10/2014

RT @LetToysBeToys: 'Good books are not pink & blue; they're just not'. Award-winning author Anne Fine supports #letbooksbebooks http://t.co



@KidsIndustries  twitter/icon.png  19/10/2014

RT @caitlink28: Pop-up conference: The great pink & blue debate » Kidscreen http://t.co/6BsrUlT5Bw via @kidscreen



@KidsIndustries  twitter/icon.png  17/10/2014

Why Dads Matter, According To Their Biggest Fans http://t.co/irULaIzZ3Z



@KidsIndustries  twitter/icon.png  17/10/2014

RT @kidscreen: Pop-up conference: The great pink & blue debate http://t.co/bw1vwyDYgl



@KidsIndustries  twitter/icon.png  17/10/2014

Limited places left for our #pinkandblue conference! Register now, or you'll be on the floor in the naughty corner! http://t.co/s8ZTsPzByJ



@KidsIndustries  twitter/icon.png  17/10/2014

@sai_path @OlivaceousD @KIGary It'd be brilliant if you could make it!



@KidsIndustries  twitter/icon.png  17/10/2014

RT @ToyNewsOnline: KI:Talks to host Pink & Blue pop-up conference http://t.co/LjKAiL5zs0 @kidsindustries #pinkandblue



@KidsIndustries  twitter/icon.png  17/10/2014

@jesslouferg Haha, no worries!



@KidsIndustries  twitter/icon.png  17/10/2014

@jesslouferg Actually our aim is to deconstruct heteronormativity & gender roles in the toy industry, not exacerbate it.



@KidsIndustries  twitter/icon.png  17/10/2014

@StartLicensing @LicensePenguin We have a couple of spaces left, & would love for you to come along! Register here: http://t.co/s8ZTsPzByJ



@KidsIndustries  twitter/icon.png  17/10/2014

@StartLicensing @LicensePenguin we can definitely fit you in! Just email us at ki.talks@kidsindustries.com and we will ping you an invite :)



@KidsIndustries  twitter/icon.png  16/10/2014

RT @StartLicensing: Got an invite from @KidsIndustries to their KI Talks #PinkandBlue gender identity in the kids market. I'm sure it will …



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


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