Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  27/05/2016

Had a great surprise baby shower for our Katherine! Good luck with everything! 🍾👶🏼

@KidsIndustries  twitter/icon.png  26/05/2016

@petecostello @nickholl @BBCNews @Lego noticed a very twisted Clone Trooper face just last night. Until Order 66 they were quite moderate...

@KidsIndustries  twitter/icon.png  23/05/2016

BBC News - Lego 'arms race': Bricks growing more violent, study says

@KidsIndustries  twitter/icon.png  20/05/2016

This makes us SOOOOOO ANGRY!!!! BBC News - Devon mum denied 'princess' gravestone for her daughter

@KidsIndustries  twitter/icon.png  20/05/2016

#KidsIndustries' #FreeLunchFriday was AMAZING today! All bought from the wonderful @boroughmarket! #AgencyLife

@KidsIndustries  twitter/icon.png  13/05/2016

Good Luck, Amanda!!!

@KidsIndustries  twitter/icon.png  12/05/2016

Both cute and hilarious - watch these #NewZealand #kids quoting #DonaldTrump! via @mashable

@KidsIndustries  twitter/icon.png  12/05/2016

@VANS_66 taking on #retro gaming designs! I think there will be a few of these in our office... #Nintendo

@KidsIndustries  twitter/icon.png  12/05/2016

eOne appoints Simon & Schuster Children's Publishing as master publisher for PJ Masks

@KidsIndustries  twitter/icon.png  12/05/2016

LEGO unveils first ever Olympic and Paralympic mascot builds

@KidsIndustries  twitter/icon.png  12/05/2016

Disney pulls plug on toys-to-life line Disney Infinity

@KidsIndustries  twitter/icon.png  10/05/2016

#TuesdayTreats in the form of @collectivedairy Gourmet Live #Yoghurt! YUM!

@KidsIndustries  twitter/icon.png  10/05/2016

This really tickled us! Mum asks how Dad is doing with the baby - wishes she hadn't! via @MetroUK

@KidsIndustries  twitter/icon.png  10/05/2016

#Celebrations in the office today, as our Kirsty is #engaged! We love an office #wedding!

@KidsIndustries  twitter/icon.png  10/05/2016

This is IMPORTANT for all children Digital skills 'guard against job loss'

@KidsIndustries  twitter/icon.png  09/05/2016

Jazwares steers new path for Chuggington toys

@KidsIndustries  twitter/icon.png  09/05/2016

This school's letter to their SATs students is so insipring! #School #SATs #Exams #DisneyMoment

@KidsIndustries  twitter/icon.png  09/05/2016

Jazwares to launch master toy range for Chuggington in 2017 | Latest news from the toy industry

@KidsIndustries  twitter/icon.png  09/05/2016

RT @imakewebpretty: Nice little peice on our recent work for @PJMasksUK! Go Team @KidsIndustries #kids #website #d

@KidsIndustries  twitter/icon.png  09/05/2016

RT @kwaichi: New 'PJ Masks' Website Educates Parents In The Benefits Of Super Powers


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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