The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  31/08/2015

RT @tententacles: Well played, @starwars. Well played. http://t.co/sHFAAvvzZE

@KidsIndustries  twitter/icon.png  29/08/2015

Very sad to hear that Rovio are cutting 260 employees: http://t.co/WL2qsrqTeB via @kidscreen http://t.co/8V62PhOVYS

@KidsIndustries  twitter/icon.png  29/08/2015

Will #YouTubeGaming topple the growing worldwide community of Twitch? http://t.co/t6hp1OwjMM via @alistdaily http://t.co/pD4ZXN7RXO

@KidsIndustries  twitter/icon.png  29/08/2015

Touchscreen TV from @GoTouchjet: we think the potential for schools is there. http://t.co/IYIQ3J7Pq9 via @kidscreen http://t.co/7fCM2HyYLY

@KidsIndustries  twitter/icon.png  28/08/2015

Nursery rhymes sing with big numbers on YouTube, just ask @hooplakidz - http://t.co/EqvaNoXdML via @kidscreen

@KidsIndustries  twitter/icon.png  28/08/2015

Creativity, or saving marketer's time? @instagram allows for portrait & landscape A/V: http://t.co/JqdlnPQZuV http://t.co/ysjAFAk56o

@KidsIndustries  twitter/icon.png  28/08/2015

It's @BITSOFCROM's last day with us, so to make us less sad we've bought a lot of donuts. #omnomnom http://t.co/GTjD2lLdQf

@KidsIndustries  twitter/icon.png  28/08/2015

Nielsen establishes that traditional TV is still kids' favourite but viewing habits are changing, says @kidscreen http://t.co/ARJHrWnCVw

@KidsIndustries  twitter/icon.png  27/08/2015

RT @starwars: There has been an awakening... on @instagram. https://t.co/QuOT6K22bb

@KidsIndustries  twitter/icon.png  26/08/2015

BBC News - Moshi Monsters and Bin Weevils rebuked by advertising watchdog http://t.co/I950i3QvWq

@KidsIndustries  twitter/icon.png  25/08/2015

#LEGO: why I think they're The Masters of Marketing by @henweb - http://t.co/sLkwdfz2Qo Great post, their social presence is inspirational.

@KidsIndustries  twitter/icon.png  25/08/2015

Happy 20th, #Windows95! We like @techradar's look at what made the OS such a game changer. http://t.co/dopsAKTjIh http://t.co/S5vW8O37Xu

@KidsIndustries  twitter/icon.png  25/08/2015

Mattel teams up with WWE for new toy line. Our first thought? Wrestler Barbie. What do you think? http://t.co/15ff4gnbyH via @Licensingbiz

@KidsIndustries  twitter/icon.png  24/08/2015

Very kind of @CNN to include our thoughts on the brilliant #Imgoingbacktoschooltoo campaign - we meant every word. http://t.co/lAWxil5CjC

@KidsIndustries  twitter/icon.png  24/08/2015

@ReciteNews @CNN Wow, thanks for letting us know!

@KidsIndustries  twitter/icon.png  24/08/2015

Lego a 'better investment than shares and gold' - via @Telegraph http://t.co/ywiP6Mn8qU

@KidsIndustries  twitter/icon.png  21/08/2015

Design team clearly spending too much time together. Their wardrobes are syncing! @imakewebpretty @BITSOFCROM http://t.co/wH8EaYgMIo

@KidsIndustries  twitter/icon.png  21/08/2015

Fancy editing the new @Pokemon series trailer? @ChildrensITV have a competition just for you! http://t.co/ZXnL67fVkr

@KidsIndustries  twitter/icon.png  21/08/2015

New @NickelodeonTV cartoon that's influenced by #socialmedia: http://t.co/ewGgm4Mihn It was bound to happen!


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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