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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

Disney logo
CPLG

Rebrand and digital platform for this leading licensing agency

CPLG logo
Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo
Quaker

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo
JeemTV

Built and branded an entire TV channel - on air and online

Jeem.TV logo
GSK

Development and validation of a global hand washing programme

GlaxoSmithKline logo
Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo
Tesco

Insight to position own-brand toy range

Tesco logo
TUI

Development of family propositions for the holiday market

TUi logo
Egmont

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo
GSK

Development and validation of a global hand washing programme

GlaxoSmithKline logo
Miffy

Research to deliver an invigorated brand strategy

Miffy logo
Marvel

Insight to deliver increased revenues in Consumer Products

Marvel logo
Citv

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo
Mattel

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo
Tomy

Range of digital solutions and TVC’s

Tomy logo



Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

>Find Out More

Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

>Find Out More

Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


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@KidsIndustries  twitter/icon.png  12/02/2016

Women may write better code, study finds https://t.co/SgMhYrGnlK



@KidsIndustries  twitter/icon.png  12/02/2016

Hear, hear! https://t.co/2Crb4M4YJX



@KidsIndustries  twitter/icon.png  11/02/2016

RT @C21Media: Shaun the Sheep special flocks to new channels https://t.co/txBI0GXJIU #kss16 #kidscreen https://t.co/EpXgasUVz1



@KidsIndustries  twitter/icon.png  11/02/2016

RT @InsightMuse: Kids are the ultimate disrupters and the ultimate early adopters -Claire Curley @NickelodeonTV #kss16



@KidsIndustries  twitter/icon.png  10/02/2016

BBC News is busy on the toy industry this evening... - Hornby's shares tumble as sales fall https://t.co/ulrJxRdPvv



@KidsIndustries  twitter/icon.png  10/02/2016

We love the new @premierleague branding! Looks like the younger generation have been taken into consideration. #GrassRoutes #Football



@KidsIndustries  twitter/icon.png  09/02/2016

Big shoutout to all our friends at #kss16, currently. We are very sad not to be there this year with @KIGary doing his thing!



@KidsIndustries  twitter/icon.png  09/02/2016

RT @thejeffnorton: At Pixar, story drives technology. #kss16 https://t.co/Cx3v88xf5d



@KidsIndustries  twitter/icon.png  09/02/2016

RT @JenLupinacci: Content always drives tech @ Pixar #kss16 https://t.co/mT4BfR5y13



@KidsIndustries  twitter/icon.png  09/02/2016

We spy @ChristopherSkal! Very impressive panel #kss16 https://t.co/TLZxyLbcqy



@KidsIndustries  twitter/icon.png  09/02/2016

RT @kidscreen: "Today, you get to a million viewers on YouTube, not on linear TV" - France Televisions head of SVOD Julien Borde #kss16



@KidsIndustries  twitter/icon.png  08/02/2016

Happy pancake faces #agencylife https://t.co/4xg6bbhj29



@KidsIndustries  twitter/icon.png  08/02/2016

Impromptu #PancakeParty ahead of #PancakeDay tomorrow! YUM! https://t.co/X4jdge9GsK



@KidsIndustries  twitter/icon.png  08/02/2016

NOT SURE THIS IS GOOD FOR THE KIDS...OR DISNEY...Marvel teams with Coca-Cola for Super Bowl ad https://t.co/qU6nlgJNpF



@KidsIndustries  twitter/icon.png  07/02/2016

Lovely article about why and how we love stuff..BBC News - A Point of View: Confessions of a repeat Star Wars viewer https://t.co/JrKb7G8QwM



@KidsIndustries  twitter/icon.png  05/02/2016

VTech agrees LeapFrog acquisition | Toys 'n' Playthings: https://t.co/Ldomd8SXK8



@KidsIndustries  twitter/icon.png  02/02/2016

LEGO - STAR WARS : FORCE AWAKENS - REVEAL TRAILER (LEAKED) https://t.co/aPKHGWEWWo via @YouTube



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


Meet the grown ups...

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