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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

CPLG

Rebrand and digital platform for this leading licensing agency

Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Al Jazeera

Created the world’s leading pre-school channel in Middle East

Quaker

NPD and marketing strategy for children’s porridge

Peppa Pig

Redevelopment of global digital platform and App development

JeemTV

Built and branded an entire TV channel - on air and online

GSK

Development and validation of a global hand washing programme

Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Tesco

Insight to position own-brand toy range

TUI

Development of family propositions for the holiday market

Egmont

Research and Concept Development work across books and magazines

Harper Collins

Product development for global brand

GSK

Development and validation of a global hand washing programme

Miffy

Research to deliver an invigorated brand strategy

Marvel

Insight to deliver increased revenues in Consumer Products

Citv

Insight and Strategy that re-developed Saturday morning TV

iLearn N Play

Suite of apps to work in partnership with toys

Mattel

Range of TVC’s, websites and interactive events

Warner Bros

A range of insight driven internal films to inform strategy development

Shaun the Sheep

Brand DNA to inform global Consumer Products development

Tomy

Range of digital solutions and TVC’s




Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


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@KidsIndustries  twitter/icon.png  26/08/2014

Usability is for life, not just for digital. We take a look at a magazine #usabilityfail http://t.co/I1IPDBBNTh http://t.co/1yyAqR62hi



@KidsIndustries  twitter/icon.png  26/08/2014

A disappointing user experience in the magazine world. Are apps doing it better? http://t.co/I1IPDBBNTh @MarvelUK http://t.co/8N61XDXdjh



@KidsIndustries  twitter/icon.png  26/08/2014

Usability is key in producing digital products and so it should be. However usability isn't just for apps & websites http://t.co/I1IPDBBNTh



@KidsIndustries  twitter/icon.png  26/08/2014

RT @RobsSilverstone: The guys @KidsIndustries sorting out my new screen. Still love the background http://t.co/98hBVHU93q



@KidsIndustries  twitter/icon.png  26/08/2014

Do you think parents should be setting an example for children in regards to screen time? http://t.co/J88NEWuj6i http://t.co/8ujgAQGsPc



@KidsIndustries  twitter/icon.png  25/08/2014

RT @CityofCT: "Respect the ocean, that is the most important lesson I learnt." - @RobsSilverstone @NSRI coxswain. #CTPeople http://t.co/ySZ



@KidsIndustries  twitter/icon.png  21/08/2014

This story about a creative graduate inspired us to have a think about oldskool communication http://t.co/jpYrR8gnHh http://t.co/NL4EyE70Sx



@KidsIndustries  twitter/icon.png  21/08/2014

Why we think that #oldskool communication always wins http://t.co/jpYrR8gnHh http://t.co/zUPad9RrgX



@KidsIndustries  twitter/icon.png  21/08/2014

RT @lucyalicemann: Why everyone should visit Iceland (the country!). Forward thinking in every way, amazing technology & child-friendly htt…



@KidsIndustries  twitter/icon.png  21/08/2014

@LondonerAlex @sai_path @LetToysBeToys minifigs are going nowhere..what I mean is construction toys are becoming more "gender neutral"



@KidsIndustries  twitter/icon.png  21/08/2014

@LondonerAlex @sai_path @LetToysBeToys times (and exec bodies) change...- they're adjusting & learning.



@KidsIndustries  twitter/icon.png  21/08/2014

@LondonerAlex @sai_path @LetToysBeToys it's a trojan horse - LEGO product will shift shortly. And it sells so no, no problem for parents.



@KidsIndustries  twitter/icon.png  20/08/2014

@Mafs42 fantastic! If you could drop Jon a quick email at research@kidsindustries.com he will give you all the details - thanks!



@KidsIndustries  twitter/icon.png  20/08/2014

Calling all #dads! Would you like to take part in some incentivised #research or know someone who might? Tweet us! http://t.co/6cwoXto0Eh



@KidsIndustries  twitter/icon.png  20/08/2014

Great insights from @LondonKirsty on the #IceBucketChallenge. When does a campaign become a movement? http://t.co/aRm0T2ISSt



@KidsIndustries  twitter/icon.png  20/08/2014

@childmediaconf thanks for sharing guys! We're liking that photo of @KIGary with his pink shirt and blue jacket ;-)



@KidsIndustries  twitter/icon.png  20/08/2014

RT @childmediaconf: #TCMC Pink or Blue. Gary Pope outlines his research session at CMC14 on gender & stereotyping http://t.co/1hmSMnN5c5 Co…



@KidsIndustries  twitter/icon.png  20/08/2014

.@GreggstheBakers show how to handle a social media nightmare - hats off to you guys! http://t.co/eXtm8jtWAA



@KidsIndustries  twitter/icon.png  20/08/2014

We love this! Very impressed with this marketing graduate's tenacity - we hope he gets a job http://t.co/RySwgrzZgu



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


Meet the grown ups...

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