The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  09/10/2015

We've had a weapons upgrade to deal with the fly situation. They've all fled in terror. http://t.co/mrAXIo0qCV

@KidsIndustries  twitter/icon.png  09/10/2015

RT @RobsSilverstone: When an internal review of our next awesome app goes super well @KidsIndustries. That's how Fridays should roll.

@KidsIndustries  twitter/icon.png  06/10/2015

Well one of us is getting in the Christmas spirit. http://t.co/rVcBnYoev5

@KidsIndustries  twitter/icon.png  06/10/2015

@RebeccaRambler Exactly!

@KidsIndustries  twitter/icon.png  06/10/2015

That may be. But why automatically assume ALL #RWC2015 merch should be in the boys' section? https://t.co/vSnR1BpYu6

@KidsIndustries  twitter/icon.png  05/10/2015

Bitesize @cartoonnetwork content on your phone: we're ready! http://t.co/2GfUIpp5JE via @Licensingbiz http://t.co/rOD8YTQpz3

@KidsIndustries  twitter/icon.png  05/10/2015

DC are utilising their best women superheroes (& villains) to inspire young girls: http://t.co/P4fDpekn8X

@KidsIndustries  twitter/icon.png  05/10/2015

Playmation: it's arrived. (In the US, at least.) http://t.co/anrhhgOBMj via @licensemag http://t.co/G1TYAq28xp

@KidsIndustries  twitter/icon.png  05/10/2015

RT @UCAanimation: Well Done to Sarah Doyle @AlumniUCA for her cheeky little internship @KidsIndustries #PeppaPig #internship #Graduate @U

@KidsIndustries  twitter/icon.png  02/10/2015

We've been nominated in @kidscreen #Hot50 after a fantastic year. Please do vote for us! http://t.co/xDuvdiFuiy http://t.co/72snd1gxP4

@KidsIndustries  twitter/icon.png  30/09/2015

We've been nominated in @kidscreen #Hot50 after a fantastic year. Please do vote for us! http://t.co/xDuvdiFuiy http://t.co/wYtMbU1I8H

@KidsIndustries  twitter/icon.png  30/09/2015

EOne takes controlling stake in Peppa | Toys 'n' Playthings: http://t.co/Ov1eCNgKvs

@KidsIndustries  twitter/icon.png  29/09/2015

Don’t forget preschoolers, they’re shaping the UK tablet market - http://t.co/XtXJJylsEE

@KidsIndustries  twitter/icon.png  28/09/2015

Instagram hits 400 million users & is now more popular than Twitter: http://t.co/i4yvHsIdOz

@KidsIndustries  twitter/icon.png  28/09/2015

What Adventure Time’s journey into virtual reality means for all of us - http://t.co/YzCeP5tO7j

@KidsIndustries  twitter/icon.png  28/09/2015

Well done, BBC. BBC to launch kids-specific streaming service - http://t.co/I3dFU8JsUO

@KidsIndustries  twitter/icon.png  28/09/2015

We've been nominated in @kidscreen #Hot50 after a fantastic year. Please do vote for us! http://t.co/xDuvdiFuiy http://t.co/ma9058Ytw5

@KidsIndustries  twitter/icon.png  28/09/2015

LEGO Dimensions 'has no end in sight", says developer TT Games http://t.co/Waytb5iraW

@KidsIndustries  twitter/icon.png  28/09/2015

@gingersnapteam It looks great. Can't wait to see the final result.

@KidsIndustries  twitter/icon.png  27/09/2015

RT @MadeForMums: Well obviously... http://t.co/9oFIUlSmrC


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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