Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  26/04/2017

Very interesting read on how brands are earning the loyalty and trust of Mums. #Marketing #Mumsnet

@KidsIndustries  twitter/icon.png  26/04/2017

A supercalifragilisticexpialidocious next few years of Disney remakes and new releases! #Disney #Films

@KidsIndustries  twitter/icon.png  24/04/2017

Congratulations to our friends at @dinosaurroar on their new range of children's clothing! #DinosaurRoar #Clothing

@KidsIndustries  twitter/icon.png  24/04/2017

Congratulations @MindCharity and @heads_together! What a great achievement! #Mind #Heads_together #LondonMarathon

@KidsIndustries  twitter/icon.png  23/04/2017

RT @ImogenRW: On a day of general perturbation, I bring you a French bulldog, skateboarding in Clissold Park

@KidsIndustries  twitter/icon.png  23/04/2017

No surprises there then! Parents' mobile use harms family life, say secondary pupils #digitalkids

@KidsIndustries  twitter/icon.png  20/04/2017

Great to see positive news like this! Job well done @RNLI! #volunteer

@KidsIndustries  twitter/icon.png  19/04/2017

Read our blog post 'It's Not What You Know; It's What You're Prepared To Learn' on @LinkedIn #blog #technology

@KidsIndustries  twitter/icon.png  19/04/2017

Great initiative to be implemented in schools from September 2019! Very important for children. #LGBT #Education

@KidsIndustries  twitter/icon.png  19/04/2017

#LEGO is so loved, but can the brand experience stand up to scrutiny? @KIGary finds out:

@KidsIndustries  twitter/icon.png  18/04/2017

RT @tombatesYCB: Quality day down at @LoveMeadowhall today! Now on to @XscapeYorkshire tomorrow! Come down to learn more about @allstarscri

@KidsIndustries  twitter/icon.png  18/04/2017

Rob Corney on developing hit brands, winning awards and 10 years of Bulldog Licensing success

@KidsIndustries  twitter/icon.png  13/04/2017

A great way to gain better insight into what children are watching and really enjoying. #Amazon #Insight

@KidsIndustries  twitter/icon.png  11/04/2017

It's no wonder there's a rise in empathy-inspired content when the world is the way it is now. #kids #TV

@KidsIndustries  twitter/icon.png  10/04/2017

No surprise there then - more time children chat on social media, the less happy they feel

@KidsIndustries  twitter/icon.png  08/04/2017

BBC News - Autism: The children who find haircuts painful these barbers are brilliant!

@KidsIndustries  twitter/icon.png  07/04/2017

Interesting read! Social-Emotional Skills are just as important as academic skills. #ChildDevelopment

@KidsIndustries  twitter/icon.png  07/04/2017

RSPB's great new initiative #WildChallenge encourages children and families to get closer to nature and wildlife!…

@KidsIndustries  twitter/icon.png  06/04/2017

This guy Photoshops his kid into dangerous situations to worry people - and it's a lovely story

@KidsIndustries  twitter/icon.png  06/04/2017

This is why our eyes are so important...


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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