Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  22/06/2017

#TooCoolForSchool - Great to see young people take charge and stand up for what they think is right! #heatwaveuk

@KidsIndustries  twitter/icon.png  20/06/2017

Eager to see how @Hasbro's first subscription box 'Gaming Crate' holds up in such a competitve market! #gaming #VR

@KidsIndustries  twitter/icon.png  19/06/2017

Read our article which explores the impact that soft toys have on children and big brands. #KIBlog #toys #children

@KidsIndustries  twitter/icon.png  14/06/2017

Genius! A great new way to engage children in storytelling with AR. #app #digital #stories

@KidsIndustries  twitter/icon.png  12/06/2017

Interesting topic on the potential lack of #equality in children's books. #ChildrensBooks #gender #race

@KidsIndustries  twitter/icon.png  08/06/2017

Read our new article on the evolving mobile gaming platform vs console gaming. #KIblog #mobile #gaming #technology

@KidsIndustries  twitter/icon.png  07/06/2017

Intrigued to see how @Netflix's reboots of children's 90's shows will turn out! #oldschool

@KidsIndustries  twitter/icon.png  06/06/2017

Great to see @PBSKIDS new campaign around ocean conservation ahead of #WorldOceansDay! #socialmedia #kids

@KidsIndustries  twitter/icon.png  06/06/2017

Sad to hear the news of Peter Sallis' passing. A part of many of our childhood's. #WallaceandGromit #cheesegromit

@KidsIndustries  twitter/icon.png  05/06/2017

RT @WWF: #WorldEnvironmentDay: Unsustainable practices are pushing our oceans to the limit - RT if you agree we need to turn the tide! 🐟 🌊…

@KidsIndustries  twitter/icon.png  05/06/2017

Great to see a new initative which challenges gender stereotypes in dance and sport. #ballet #gender

@KidsIndustries  twitter/icon.png  02/06/2017

We're not sure how this is giving the right message? Interested to see how the movie plays out... #film #animation

@KidsIndustries  twitter/icon.png  02/06/2017

Interesting article which calls for families to evaluate their screen time usage. #technology #families

@KidsIndustries  twitter/icon.png  31/05/2017

#LEGO takes a different angle with new Super Hero Girls advert and it's pretty powerful. #superhero #girlpower

@KidsIndustries  twitter/icon.png  31/05/2017

We're excited to see what impact @ChipotleTweets content brings! #children #food #education

@KidsIndustries  twitter/icon.png  31/05/2017

Check out our new article "What made Pokemon Go successful - Nostalgia or Innovative Gameplay? #PokemonGO

@KidsIndustries  twitter/icon.png  30/05/2017

We'd love to see an Animation badge in @Girlguiding! Excited to see the new badges. #girlpower #inspirenewskills

@KidsIndustries  twitter/icon.png  30/05/2017

Aliens Love Underpants #TV series proves #ChildrensBooks are still popular and great for adaptations.

@KidsIndustries  twitter/icon.png  26/05/2017

Float to live: Fight your instincts, not the water. See how in our new #RespectTheWater film and guide. via @RNLI

@KidsIndustries  twitter/icon.png  26/05/2017

Official social media brand pages are a 'must have'! #customerexpectations #socialmediamarketing


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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