The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  19/12/2014

RT @MTV: Why are there "girl" toys and "boy" toys? @gogreen18 discusses gender stereotypes + children: http://t.co/Ibw6BAROdA #MTVBraless

@KidsIndustries  twitter/icon.png  19/12/2014

@PBSKIDS have released an app for @ThomasParent in the US. Wonder when it'll be out in the UK? http://t.co/q2sSa0t1d7 via @therockfather

@KidsIndustries  twitter/icon.png  19/12/2014

RT @RobsSilverstone: A crazy productive 5 months @KidsIndustries has flown by. Walking out the door for my holiday is surreal. See y'all in…

@KidsIndustries  twitter/icon.png  19/12/2014

RT @guardiantech: Minecraft: Story Mode spin-off game announced by Mojang http://t.co/n8V1b3tVlv

@KidsIndustries  twitter/icon.png  19/12/2014

The adorable @HEYDUGGEE has been snapped up by @penguinkids for a whole host of books in 2015! http://t.co/XYvC7XXMpV via @Licensingbiz

@KidsIndustries  twitter/icon.png  19/12/2014

Attending the @kidscreen summit next year? @KIGary will be speaking about #PinkandBlue and VOD: http://t.co/AP36Rl7R7v via @toysnplaythings

@KidsIndustries  twitter/icon.png  19/12/2014

@FoothillEntInc It's a pleasure!

@KidsIndustries  twitter/icon.png  19/12/2014

Today, we're counting to 4, 5, 6... http://t.co/T8gbRwLCcL

@KidsIndustries  twitter/icon.png  18/12/2014

The tween's social network, @Bebo_Official, is relaunching after many years - but has it grown up? http://t.co/44hzmyRp8n

@KidsIndustries  twitter/icon.png  18/12/2014

RT @tvkidsdaily: Second Season Order for New Thunderbirds http://t.co/3fHb6sP3Gc @ChildrensITV

@KidsIndustries  twitter/icon.png  18/12/2014

What a day for delights! Thanks, @TeamCoopermatic & @SecureITNetwrks! http://t.co/SCtlBN6Wys

@KidsIndustries  twitter/icon.png  18/12/2014

Pleased to hear @EgmontUK will be taking on Masha & the Bear, bringing their adventures to the UK in 2015!

@KidsIndustries  twitter/icon.png  17/12/2014

Great news that @CBBCOnline have brand new in-house commissions, too! They sound brilliant. http://t.co/CMSkt8UPIC

@KidsIndustries  twitter/icon.png  17/12/2014

And it appears Kate & Mim-Mim are heading to @DisneyJunior in the US! Well done, everyone involved! http://t.co/XTeKjalvm6 via @kidscreen

@KidsIndustries  twitter/icon.png  17/12/2014

We're really excited to see @MDucard's keynote speech at @kidscreen's summit! http://t.co/yo84L9bTac

@KidsIndustries  twitter/icon.png  17/12/2014

The Light Fund names 2014 charitable beneficiaries http://t.co/GK8BXOqQBP

@KidsIndustries  twitter/icon.png  15/12/2014

Did anyone else grow up wanting to be as cool as Clarissa? http://t.co/egQhmLD0az

@KidsIndustries  twitter/icon.png  09/12/2014

BBC News - Number of UK homes with TVs falls for first time http://t.co/V0remyyx9B

@KidsIndustries  twitter/icon.png  09/12/2014

Wales-based SVOD startup gets equity investment http://t.co/gXGBVDEMOQ via @sharethis

@KidsIndustries  twitter/icon.png  09/12/2014

.@Disney's Doc McStuffin gets an interactive website rolled out in the UK soon - exciting! http://t.co/QG8k5CtlcC via @kidscreen


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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