Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  23/10/2016

Steve Dillon: Judge Dredd, Preacher and Punisher comic artist dies

@KidsIndustries  twitter/icon.png  19/10/2016

@StartLicensing @KIGary thank you, Ian. Fingers crossed!

@KidsIndustries  twitter/icon.png  19/10/2016

Very proud (AGAIN) of our team!

@KidsIndustries  twitter/icon.png  17/10/2016

This stop-motion of #LEGO #Starwars #Deathstar is hypnotic and really stylishly done! Well worth a watch:

@KidsIndustries  twitter/icon.png  17/10/2016

RT @THR: #MIPJunior: Diversity, music driving kids' programming

@KidsIndustries  twitter/icon.png  17/10/2016

RT @mip: Do you have to be in touch with your inner child to work in #kidsTV? Deirdre Brennan & more answer at #MIPJunior:

@KidsIndustries  twitter/icon.png  17/10/2016

RT @GenMediaUK: Happening right now #MIPJunior - perhaps the most accurate quote we've seen so far...#kidstv

@KidsIndustries  twitter/icon.png  15/10/2016

Brilliant and simple. Great work again from @hopsterTV

@KidsIndustries  twitter/icon.png  14/10/2016

RT @JK_Q: 10 Steps Towards Protecting Our Children’s Muslim Identity via @ilmfeed @tammob88

@KidsIndustries  twitter/icon.png  14/10/2016

So, that's what's going on, then...

@KidsIndustries  twitter/icon.png  14/10/2016

Barbershop Gives Discounts To Children Who Read Out Loud To Barber | Bored Panda via @boredpanda

@KidsIndustries  twitter/icon.png  12/10/2016

RT @samloveday77: A Character Parade of epic proportions @bleurope this morning. Well played @RainbowMascots #BLE2016

@KidsIndustries  twitter/icon.png  11/10/2016

RT @KIGary: Great work from our KI team and @eOneUK, having won GOLD from #MadeForMumsTopToys for Peppa Pig: Seasons!

@KidsIndustries  twitter/icon.png  11/10/2016

GOLD! So proud to have worked with @eOneUK on this app! #OinkOink

@KidsIndustries  twitter/icon.png  11/10/2016

'It's so engaging, entertaining and endearing." #PeppaPigSeasons #MadeForMumsTopToys #GOLDwinner

@KidsIndustries  twitter/icon.png  11/10/2016

We are so proud that "Peppa Pig: Seasons" app, which we made for our friends at @eOneUK, has won GOLD in…


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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