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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

CPLG

Rebrand and digital platform for this leading licensing agency

Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Al Jazeera

Created the world’s leading pre-school channel in Middle East

Quaker

NPD and marketing strategy for children’s porridge

Peppa Pig

Redevelopment of global digital platform and App development

JeemTV

Built and branded an entire TV channel - on air and online

GSK

Development and validation of a global hand washing programme

Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Tesco

Insight to position own-brand toy range

TUI

Development of family propositions for the holiday market

Egmont

Research and Concept Development work across books and magazines

Harper Collins

Product development for global brand

GSK

Development and validation of a global hand washing programme

Miffy

Research to deliver an invigorated brand strategy

Marvel

Insight to deliver increased revenues in Consumer Products

Citv

Insight and Strategy that re-developed Saturday morning TV

iLearn N Play

Suite of apps to work in partnership with toys

Mattel

Range of TVC’s, websites and interactive events

Warner Bros

A range of insight driven internal films to inform strategy development

Shaun the Sheep

Brand DNA to inform global Consumer Products development

Tomy

Range of digital solutions and TVC’s




Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

>Find Out More

Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


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@KidsIndustries  twitter/icon.png  23/09/2014

@sai_path @NightGardenHQ I'm slightly jealous of myself, I must admit!



@KidsIndustries  twitter/icon.png  23/09/2014

@thejeffnorton definitely! And we're looking forward to hearing you speak! See you there :-) #kidsconf14



@KidsIndustries  twitter/icon.png  23/09/2014

Toddlers mesmerised by surreal world of unboxing videos - http://t.co/uW7LF6aKXh http://t.co/TuDb28Adx8



@KidsIndustries  twitter/icon.png  23/09/2014

Fun and games with our @NightGardenHQ friends Igglepiggle and Upsy Daisy this morning! http://t.co/tFV0YfPqfN



@KidsIndustries  twitter/icon.png  23/09/2014

RT @Harryandjacks: Which is your favourite Adventure Pack? We still can't decide! We 💕love💕them both! Whatever will we think of next?😶 http…



@KidsIndustries  twitter/icon.png  23/09/2014

#StarWarsRebels products... http://t.co/CgnWZA9MLY



@KidsIndustries  twitter/icon.png  22/09/2014

We've just discovered that a film starring @stephenfry & @JossStone is being filmed next to our office! http://t.co/4J5OQuiEjp



@KidsIndustries  twitter/icon.png  22/09/2014

RT @GdnChildrensBks: Why the Guardian children's books site won the Young Reader Prize http://t.co/oI7x6a4kOM top authors shout out about o…



@KidsIndustries  twitter/icon.png  22/09/2014

Amazon heats up the kids tablet market with Fire HD Kids Edition: with http://t.co/WmJjUWb495 via @kidscreen



@KidsIndustries  twitter/icon.png  22/09/2014

MT: "The only item left was an Ariel doll with long blonde hair... Research said girls didn't like to play with red-haired dolls." Oh dear!



@KidsIndustries  twitter/icon.png  22/09/2014

A great case study: Disney avoids the mistakes that it made with The Little Mermaid as it expands its Frozen empire http://t.co/8qKN9z6mI0



@KidsIndustries  twitter/icon.png  20/09/2014

RT @TheSyriaCmpgn: New video: Playgrounds should never be battlegrounds https://t.co/HsENIZ12up #Syria #WithSyria



@KidsIndustries  twitter/icon.png  19/09/2014

Apple iPhone 6: The Review by @mashable http://t.co/gST7lGX2s3 http://t.co/6M8IUIs53I



@KidsIndustries  twitter/icon.png  19/09/2014

RT @innocentdrinks: Finally, it's here. http://t.co/SdDVj5vLDo



@KidsIndustries  twitter/icon.png  19/09/2014

The #iPhone6 chatter reminds us of one of our favourite content pieces: iPhone 5s vs Peppa Pig phone by @neilbennett http://t.co/qCoBqOfiA1



@KidsIndustries  twitter/icon.png  18/09/2014

Can a #gender neutral, trans-media, pan-platform #licensing-friendly property really exist? http://t.co/mKuf86CBKV http://t.co/uQB5P0T1T8



@KidsIndustries  twitter/icon.png  18/09/2014

What if you could construct the PERFECT #children's TV character? Can such a property exist? http://t.co/mKuf86CBKV http://t.co/gtmNf4HkwI



@KidsIndustries  twitter/icon.png  18/09/2014

Here Come the Post-Millennials: digital natives, and constantly connected. http://t.co/N7zVC8GALX via @adage



@KidsIndustries  twitter/icon.png  18/09/2014

3 reasons why we think #Minecraft being bought by @Microsoft could be a good thing for fans http://t.co/d1wcLNoiOR http://t.co/GueTFBTHIM



@KidsIndustries  twitter/icon.png  18/09/2014

UK millennials think brands can be a force for good, but 40% find them annoying on social media. Oops. http://t.co/bQJIGLjQk1 via @TheDrum



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


Meet the grown ups...

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