The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

>Find Out More


Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

>Find Out More


Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

>Find Out More


@KidsIndustries  twitter/icon.png  05/07/2015

RT @toylikeme: @LEGO_Group U can change the attitudes of generations by celebrating disability in the toy box. #toylikeme http://t.co/3i3Jm

@KidsIndustries  twitter/icon.png  03/07/2015

Congratulations @CPLG_hq, the new #SonicTheHedgehog licensing agency in Europe! http://t.co/MS49lU91j0 via @Licensingbiz

@KidsIndustries  twitter/icon.png  03/07/2015

RT @MrDarrenGarrett: Fascinating article for those at #tcmc @childmediaconf : Why Netflix and Amazon want your kids http://t.co/bQByFRzP7s

@KidsIndustries  twitter/icon.png  03/07/2015

You have to forgive us being a little biased, yes?

@KidsIndustries  twitter/icon.png  03/07/2015

Our favourite takeaway from #tcmc? That our @PeppaPigUK app is the 4th most popular among children... In the world! http://t.co/hMUHH4Rqhl

@KidsIndustries  twitter/icon.png  03/07/2015

RT @imakewebpretty: @KidsIndustries & @eOneUK Peppa's paintbox app in the children's top ten favourite apps list in TAP research. #tcmc htt…

@KidsIndustries  twitter/icon.png  03/07/2015

RT @gdalton32: Generation Next access tablets more than desktops, and do so with increasing speed and dexterity #tcmc http://t.co/SnwGSQWfjo

@KidsIndustries  twitter/icon.png  03/07/2015

Microsoft continue to make #Minecraft accessible for the classroom: http://t.co/ZgHEkzZWg7 via @guardiantech

@KidsIndustries  twitter/icon.png  03/07/2015

The first senator letter has found its way to Google on the subject of #YouTubeKids: http://t.co/3PPEGC2TDt http://t.co/ReTy2H6RvN

@KidsIndustries  twitter/icon.png  02/07/2015

Great to see yeh app we developed doing its job! https://t.co/ijJlgmMGbO

@KidsIndustries  twitter/icon.png  02/07/2015

RT @IRISLICENSING: Interesting stats on girls & boy character ratio within current shows: What Are Little Girls Made Of? Session #tcmc http…

@KidsIndustries  twitter/icon.png  02/07/2015

RT @FundamentallyHQ: Really enjoyed being on the panel. Great hosting by @KidsIndustries and fab production from @StephanieGauld

@KidsIndustries  twitter/icon.png  02/07/2015

RT @imakewebpretty: "Boys watch 'girls show' but don't talk about it." The tablet has become the perfect private watching for boys and girl…

@KidsIndustries  twitter/icon.png  02/07/2015

RT @Tiffany_Jarn: Talking about brand overlay and multiple brand mash ups at #tcmc http://t.co/MSWjMXVKYX

@KidsIndustries  twitter/icon.png  02/07/2015

RT @FundamentallyHQ: Ready for Brand Overlay- looking forward to talking with Hilary from @LEGO_Group Darren from @MindCandy and Gary from …

@KidsIndustries  twitter/icon.png  02/07/2015

RT @hellobee: "Ignore the kids audience and you're ignoring the audience of the future." - Anna Home OBE, chair Children's Media Foundatio…

@KidsIndustries  twitter/icon.png  02/07/2015

RT @childmediaconf: Webb: the BBC provides an online safe space for children. YouTube isn't intended for children under 13. #tcmc

@KidsIndustries  twitter/icon.png  02/07/2015

RT @childmediaconf: Pollack: people appreciate dedicated children's channels, it means they can access content when and how they want it. #…

@KidsIndustries  twitter/icon.png  01/07/2015

RT @eliistender10: Lego toilet, nailed it! http://t.co/eD0m4aBdkH


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


Lets Get Social

socialIcons/fb4.png socialIcons/yt4.png socialIcons/tw4.png socialIcons/gp4.png socialIcons/li4.png

© Kids Industries 2015
Terms and Conditions