The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  26/07/2015

RT @toylikeme: A mum wrote abt her daughter."She says she can't be a princess anymore as she has never seen one with hearing aids" http://t

@KidsIndustries  twitter/icon.png  25/07/2015

RT @AppStore: #Parents, here's a great Peppa Pig app to keep the little ones amused and learning. http://t.co/5geJK3h57u http://t.co/TN0IBj

@KidsIndustries  twitter/icon.png  24/07/2015

RT @KIGary: Charlie and the Chocolate Factory tops primary school book list http://t.co/GGUkGM22sX

@KidsIndustries  twitter/icon.png  24/07/2015

MGA Unveils New Bratz | License! Global http://t.co/Zc2zaIDO4O

@KidsIndustries  twitter/icon.png  21/07/2015

Not long now until @cartoonnetwork launches @webarebears... and we cannot wait!!! #webarebears http://t.co/lCNvSKPpXF

@KidsIndustries  twitter/icon.png  21/07/2015

We may be biased, of course, but we love it! #PeppasGoldenBoots #PeppaPig #App #KidsIndustries

@KidsIndustries  twitter/icon.png  20/07/2015

We built @PeppaPigUK a new app, #PeppasGoldenBoots. And we think it's pretty nifty! More info: http://t.co/QljMlpIyXd http://t.co/2eqKMf4f2F

@KidsIndustries  twitter/icon.png  15/07/2015

Honoured to have had @RobsSilverstone with us in Cape Town for a whole year! Here's to many more.

@KidsIndustries  twitter/icon.png  15/07/2015

RT @RobsSilverstone: A year @KidsIndustries today. Amazing how time has flown & the amount of work completed, won & amazed in such a short …

@KidsIndustries  twitter/icon.png  14/07/2015

Congrats, @aardman! Shaun the Sheep Land to open in Sweden - http://t.co/qrSAyVaWxi

@KidsIndustries  twitter/icon.png  14/07/2015

If only this was available in the UK! Cartoon Network puts customization front and center in updated app - http://t.co/MYAjbgdUvb

@KidsIndustries  twitter/icon.png  14/07/2015

First Click: Google’s Android chief is wrong about technology's role in the family - http://t.co/C5X2dfAvoe

@KidsIndustries  twitter/icon.png  13/07/2015

Is princessifying coding the answer to getting more girls interested in technology? #Jewelbots seem to think so. http://t.co/tcHVjmocyx

@KidsIndustries  twitter/icon.png  06/07/2015

CMC 2015 – A Rookie Experience https://t.co/y43bCdbuRg via @sharethis

@KidsIndustries  twitter/icon.png  05/07/2015

RT @toylikeme: @LEGO_Group U can change the attitudes of generations by celebrating disability in the toy box. #toylikeme http://t.co/3i3Jm

@KidsIndustries  twitter/icon.png  03/07/2015

Congratulations @CPLG_hq, the new #SonicTheHedgehog licensing agency in Europe! http://t.co/MS49lU91j0 via @Licensingbiz

@KidsIndustries  twitter/icon.png  03/07/2015

RT @MrDarrenGarrett: Fascinating article for those at #tcmc @childmediaconf : Why Netflix and Amazon want your kids http://t.co/bQByFRzP7s

@KidsIndustries  twitter/icon.png  03/07/2015

You have to forgive us being a little biased, yes?


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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