Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  21/03/2017

WE BUILT THIS! BBC Sport - All Stars Cricket: ECB targets five- to eight-year-olds with grassroots programme

@KidsIndustries  twitter/icon.png  21/03/2017

Here's a nice idea for Peppa

@KidsIndustries  twitter/icon.png  21/03/2017

Pupils need internet lessons to thrive online, say Lords

@KidsIndustries  twitter/icon.png  20/03/2017

This touches the heart...

@KidsIndustries  twitter/icon.png  20/03/2017

ECB launches All Stars programme with aim of boosting children's participation in cricket via @SkySports we did this

@KidsIndustries  twitter/icon.png  20/03/2017

Great article from @LicensingSource Egmont reveals key consumer trends findings

@KidsIndustries  twitter/icon.png  20/03/2017

@dinozoiks telling it how it is from #SWSW via @campaignmag

@KidsIndustries  twitter/icon.png  20/03/2017

Tale as old as time... Megan was lucky enough to be a guest at the orchestra screening for the new…

@KidsIndustries  twitter/icon.png  20/03/2017

RT @ECB_cricket: Introducing All Stars Cricket – our brand new participation programme for 5 to 8-year-olds: https…

@KidsIndustries  twitter/icon.png  19/03/2017

Licensing rolls out for Enid Blyton's The Famous Five great thinking from @Bulldog_Brands

@KidsIndustries  twitter/icon.png  17/03/2017

RT @HuffingtonPost: Is this a trap? Ominous shapes are taking form at Disney's Star Wars Land

@KidsIndustries  twitter/icon.png  16/03/2017

Mental health awareness and support needs to be happening in schools - this initiative could be a great start.

@KidsIndustries  twitter/icon.png  15/03/2017

‘Highlight of their week!’ as toddler group visit residents in care home. This should happen in more care homes!

@KidsIndustries  twitter/icon.png  15/03/2017

Kidscreen » Archive » Google releases screen-monitoring app

@KidsIndustries  twitter/icon.png  15/03/2017

Jordanian and Syrian children take and share photos of their lives without war being at the foreground of it all

@KidsIndustries  twitter/icon.png  15/03/2017

RT @DisneyPixar: Experience the extraordinary world of Miguel and his loyal companion Dante in @PixarCoco this November. #Coco

@KidsIndustries  twitter/icon.png  14/03/2017

RT @JK_Q: الموقع الالكتروني لقناه براعم بحلة جديدة ،و أقسام تهتم بالتعليم و الترفيه للأطفال ، وصفحة خاصه للآباء و الأمهات . https://t.c


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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