The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  26/01/2015

Adventure Time presents from our pals @cartoonnetwork. The whole office is gearing up for a fight right now. http://t.co/r9ilQaFFci

@KidsIndustries  twitter/icon.png  26/01/2015

Lego Scooby-Doo, including the Mystery Machine? Sign us up! http://t.co/po3PNcHk2J via @Licensingbiz http://t.co/NlIgSdawMr

@KidsIndustries  twitter/icon.png  26/01/2015

@TeddyKeefe Thanks for coming in and presenting on Friday - it was really interesting and helpful!

@KidsIndustries  twitter/icon.png  22/01/2015

The new Tracy Island is getting everyone excited at #toyfair15, especially @RadioTimes: http://t.co/kmHjzNuEaH http://t.co/xtKy54s71O

@KidsIndustries  twitter/icon.png  22/01/2015

The YouTubeification of kids TV continues, with @NickelodeonUKPR revamping their sitcom format: http://t.co/PiMadXdpbh (via @nytimes)

@KidsIndustries  twitter/icon.png  22/01/2015

Of all the #HoloLens mock ups, being able to build @Minecraft into your surroundings? Very exciting. http://t.co/I2FH67lzA6 HT @chrisoshea

@KidsIndustries  twitter/icon.png  20/01/2015

RT @PeppaPigUK: Exciting News! Tickets are now available for #PeppasGoldenBoots! Find your nearest cinema and book your tickets here: http:…

@KidsIndustries  twitter/icon.png  19/01/2015

‘50 Cent’ Launches A Range Of Chic ‘Star Wars’-Themed Headphones http://t.co/yMBjZVsOnd

@KidsIndustries  twitter/icon.png  19/01/2015

Many are concerned @CocaCola's sponsorship of the London Eye is irresponsible with regards to children's health: http://t.co/zWnblDaGCY

@KidsIndustries  twitter/icon.png  19/01/2015

Invoicing children who don't turn up to parties: suing culture gone wrong, or a necessity of modern parenting? http://t.co/Tghfenm7UY

@KidsIndustries  twitter/icon.png  19/01/2015

Great to see @dhxmedia chatting to @Licensingbiz about #Twirlywoos. They look very cute, indeed! http://t.co/9N5SzsEC2M

@KidsIndustries  twitter/icon.png  15/01/2015

BBC News - Google Glass sales halted but firm says kit is not dead http://t.co/XPASV7NPuX

@KidsIndustries  twitter/icon.png  15/01/2015

The all new #Thunderbirds: no strings attached. http://t.co/jxYvN2Xjph

@KidsIndustries  twitter/icon.png  14/01/2015

@digitalmaverick @chrisoshea Currently in a debate as to whether it's real - Google isn't turning up anything... Fingers crossed!

@KidsIndustries  twitter/icon.png  14/01/2015

@digitalmaverick @chrisoshea This genuinely made us gasp.

@KidsIndustries  twitter/icon.png  14/01/2015

Very excited to see @randizuckerberg's appearance at the @kidscreen summit this year on tech, content and young people. Lots to learn!

@KidsIndustries  twitter/icon.png  14/01/2015

RT @chrissollett: At The Boat Show - like these life jackets for dogs http://t.co/EcL2ej9UhD

@KidsIndustries  twitter/icon.png  14/01/2015

As the #PinkAndBlue debate carries on, @KIGary shares a quick digest of our research with @ToyNewsOnline: http://t.co/7lmeOarql5 (Page 23)

@KidsIndustries  twitter/icon.png  14/01/2015

RT @HuffPostUKTech: Forbes says WiFi might be "sucking the life" from your kids. It's not. http://t.co/zhLYU8vHY1 http://t.co/pZg33V3uWf

@KidsIndustries  twitter/icon.png  14/01/2015

Well done @dhxmedia on getting more licensees for #Twirlywoos! http://t.co/173uXDmJoD via @toysnplaythings


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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