The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  27/11/2014

As well as Raj's coffee, being nominated for TWO @kidscreen iKids awards has us buzzing! Well done to all the other nominees!

@KidsIndustries  twitter/icon.png  27/11/2014

.@David_Cameron do not let a greedy US property company make 93 British hard working families homeless - speak up for #NewEraEstate

@KidsIndustries  twitter/icon.png  27/11/2014

@pluginmedia @hopsterTV Thanks so much and congrats to you, too!

@KidsIndustries  twitter/icon.png  27/11/2014

Can it be that @Miffy_UK turns 60 next year? You're looking great for your age, at least! (・×・) http://t.co/1lXxZwkVcw via @Licensingbiz

@KidsIndustries  twitter/icon.png  27/11/2014

Raj has brought us back some roasted #coffee beans from Cuba. WE ARE HAPPY! And soon to be bouncing off the walls... @imakewebpretty

@KidsIndustries  twitter/icon.png  26/11/2014

Peppa's all dressed up in her golden boots today! #toyoftheweek http://t.co/W4OAL7T9Qg

@KidsIndustries  twitter/icon.png  26/11/2014

BBC News - Has the imagination disappeared from Lego? http://t.co/sIPVa5JMOt

@KidsIndustries  twitter/icon.png  25/11/2014

don't usually do this but this matters #vaquita https://t.co/FEw7Ak310i

@KidsIndustries  twitter/icon.png  25/11/2014

BBC News - Tesco 'gifts for boys' sign removed after girl's complaint http://t.co/HLKQyyD4rz

@KidsIndustries  twitter/icon.png  25/11/2014

For us who raced as Hill v Schumacher back in the day, the @Scalextric & @MercedesAMGF1 deal is VERY exciting! http://t.co/IOMulAVj3A

@KidsIndustries  twitter/icon.png  25/11/2014

The mighty Frozen is set to beat sales records this year: http://t.co/tsLeZ6ahR3 via @Licensingbiz http://t.co/m59lZ71vIP

@KidsIndustries  twitter/icon.png  25/11/2014

Licensed toys, Frozen on fire in UK toy market » Kidscreen http://t.co/E8Oo7Bj4K8 via @kidscreen

@KidsIndustries  twitter/icon.png  25/11/2014

RT @WomenYSK: @stevewynne @KidsIndustries yes according to several sources it is real. Good rules for us all to follow, wish Lego would too.

@KidsIndustries  twitter/icon.png  25/11/2014

HT to @stevewynne for that @Independent article.

@KidsIndustries  twitter/icon.png  25/11/2014

PLOT TWIST! The letter was real, confirmed by @LEGO_Group: http://t.co/qzKojbYihe Or was it? #nothingisreal

@KidsIndustries  twitter/icon.png  25/11/2014

@stevewynne @WomenYSK Now we don't know what to believe!

@KidsIndustries  twitter/icon.png  25/11/2014

The Lego letter was fake; their vintage ad wasn't. And now the model speaks: http://t.co/tkVpUUEAGR via @WomenYSK http://t.co/Y44kHue65f

@KidsIndustries  twitter/icon.png  25/11/2014

@davidrobson42 @sugaredeggs Ah, we were all duped, this is not real :(

@KidsIndustries  twitter/icon.png  24/11/2014

Great @BBCNews article on the #PinkandBlue 'gender myth': http://t.co/naIZ97O2Hn

@KidsIndustries  twitter/icon.png  24/11/2014

.@MrTKenyon @GrahamBM Thanks, Tom! We will have a write up & video from our #PinkandBlue conference very soon!


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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