Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  17/02/2017

BBC News - Best-selling Miffy the rabbit author Dick Bruna dies

@KidsIndustries  twitter/icon.png  15/02/2017

And the 2017 Kidscreen Awards winners are…

@KidsIndustries  twitter/icon.png  09/01/2017

Latest addition to the KI toy stores...retro Tracy Island! #Thunderbirds #TracyIsland #OldSchool

@KidsIndustries  twitter/icon.png  24/12/2016

BBC News - London at Christmas: Revisiting capital's festive past

@KidsIndustries  twitter/icon.png  22/12/2016

Our #PJMASKS #SuperCityRun app is featured on iTunes for Christmas week! Merry Christmas to all at KI and @eOneUK!

@KidsIndustries  twitter/icon.png  16/12/2016

Thanks so much @ScallywagsUK for our lovely treats! You know the way to our hearts ;)

@KidsIndustries  twitter/icon.png  15/12/2016

So proud to have two of our apps in the top ten paid children's app charts! Great work team KI and @eOneUK

@KidsIndustries  twitter/icon.png  14/12/2016

RT @arashlowni: Finally a decent use for 'that thing'.

@KidsIndustries  twitter/icon.png  09/12/2016

Great @Forbes review of the #PJMasks app we made for our friends over at @entonegroup!

@KidsIndustries  twitter/icon.png  09/12/2016

The @yoox @Disney collection is how to use licenses properly! Smart collaborations with amazing designers. Bravo…

@KidsIndustries  twitter/icon.png  08/12/2016

It's a Hipster Office starter pack. Don't knock it.

@KidsIndustries  twitter/icon.png  08/12/2016

BBC News - Children's online junk food ads banned by industry

@KidsIndustries  twitter/icon.png  06/12/2016

Big congratulations to our friends at @Technicolor with their 'Best New Kids Series' nomination for #TheDeep!…

@KidsIndustries  twitter/icon.png  05/12/2016

"BEING SANTA": The magic of Christmas is alive and well... by @KIGary & @KidsIndustries on…

@KidsIndustries  twitter/icon.png  01/12/2016

#ToyLikeMe celebrates win for inclusion as LEGO Dimensions features wheelchair using characters

@KidsIndustries  twitter/icon.png  30/11/2016

RT @UniStudios: See the vision for Nintendo at Universal Theme Parks at

@KidsIndustries  twitter/icon.png  30/11/2016

"We're always looking for the next great idea, the next great place to take people, and Nintendo fits the bill."

@KidsIndustries  twitter/icon.png  28/11/2016

Growing up digital: How to protect kids online


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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