Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  29/09/2016

RT @CartoonNetPR: Cult Hit Animated Series ‘Adventure Time’ To End In 2018 via @deadline

@KidsIndustries  twitter/icon.png  26/09/2016

@KIGary and family LOVED their brilliant weekend at #Chessington

@KidsIndustries  twitter/icon.png  26/09/2016

RT @CAKE_Ent: Very interesting talk by @KidsIndustries on kids' engagement and emotional at #kidssummit @SUPERRTL

@KidsIndustries  twitter/icon.png  23/09/2016

RT @FamilyLives: Fun tips for play for children with disabilities from parents to parents

@KidsIndustries  twitter/icon.png  23/09/2016

RT @HMR_Int: Gary Pope, @KidsIndustries: "Engaging and Emotional - How to Produce ans Execute Content Across All Media and Platforms" #kids

@KidsIndustries  twitter/icon.png  23/09/2016

Fascinating talk from @CAKE_Ent about their process, and the beautiful-looking Bottersnikes and Gumbles #Kidssummit

@KidsIndustries  twitter/icon.png  23/09/2016

Wenn Sie bei #Kidssummit sind, sehen @KIGary spricht über 'eingreifenden und emotionalen Inhalt', um 15.00 Uhr!

@KidsIndustries  twitter/icon.png  23/09/2016

If you are at #Kidssummit today, don't miss @KIGary speaking on Creating Engaging and Emotional Content - Across All Platforms, at 3pm

@KidsIndustries  twitter/icon.png  22/09/2016

Button batteries pose 'deadly' risk to toddlers

@KidsIndustries  twitter/icon.png  20/09/2016

These tiny twins have the wildest adventures while they're asleep via @MetroUK

@KidsIndustries  twitter/icon.png  13/09/2016

#ToyLikeMe's new online hub launches following successful crowdfunding campaign

@KidsIndustries  twitter/icon.png  13/09/2016

Amazing live show from our friends at @BaraemTV #Amazing

@KidsIndustries  twitter/icon.png  13/09/2016

Dad Draws Cool Post-It Notes For His Daugter’s Lunch Bags Every Day For Last 3 Years | Bored Panda via @boredpanda

@KidsIndustries  twitter/icon.png  13/09/2016

Roald Dahl Day: 16 whizz-poppingly brilliant quotes by Roald Dahl via @MetroUK

@KidsIndustries  twitter/icon.png  13/09/2016

RT @KADlEGREY: I have loved this quote since the day I first read The Twits and I continue to love it this day #RoaldDahlDay

@KidsIndustries  twitter/icon.png  13/09/2016

Save the Children and GSK is ‘most admired’ partnership for first time

@KidsIndustries  twitter/icon.png  12/09/2016

UK's new flagship LEGO Store to open on November 17th

@KidsIndustries  twitter/icon.png  12/09/2016

5-year-old offers boxer Michael Conlan his own school medal via @HuffPoUKParents

@KidsIndustries  twitter/icon.png  12/09/2016

Children are consuming twice as much sugar as they should be via @HuffPoUKParents


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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