Kids Industries: The Family Agency | Kids Industries
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The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.


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Clients

Disney

Research, knowledge capital development and brand strategies

Disney logo
CPLG

Rebrand and digital platform for this leading licensing agency

CPLG logo
Aquafresh

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo
Quaker

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo
JeemTV

Built and branded an entire TV channel - on air and online

Jeem.TV logo
GSK

Development and validation of a global hand washing programme

GlaxoSmithKline logo
Kellogg's

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo
Tesco

Insight to position own-brand toy range

Tesco logo
TUI

Development of family propositions for the holiday market

TUi logo
Egmont

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo
GSK

Development and validation of a global hand washing programme

GlaxoSmithKline logo
Miffy

Research to deliver an invigorated brand strategy

Miffy logo
Marvel

Insight to deliver increased revenues in Consumer Products

Marvel logo
Citv

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo
Mattel

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo
Tomy

Range of digital solutions and TVC’s

Tomy logo



Offer

Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.

Insight

Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Strategy

Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Content

Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  22/06/2017

#TooCoolForSchool - Great to see young people take charge and stand up for what they think is right! #heatwaveuk https://t.co/oqglpCg1oX



@KidsIndustries  twitter/icon.png  20/06/2017

Eager to see how @Hasbro's first subscription box 'Gaming Crate' holds up in such a competitve market! #gaming #VR https://t.co/ekGh7dxzam



@KidsIndustries  twitter/icon.png  19/06/2017

Read our article which explores the impact that soft toys have on children and big brands. #KIBlog #toys #children https://t.co/Io0tegj3LR



@KidsIndustries  twitter/icon.png  14/06/2017

Genius! A great new way to engage children in storytelling with AR. #app #digital #stories https://t.co/6LNCdOC3YW



@KidsIndustries  twitter/icon.png  12/06/2017

Interesting topic on the potential lack of #equality in children's books. #ChildrensBooks #gender #race https://t.co/nwzWnBDh0m



@KidsIndustries  twitter/icon.png  08/06/2017

Read our new article on the evolving mobile gaming platform vs console gaming. #KIblog #mobile #gaming #technology https://t.co/A1KH3e1L2V



@KidsIndustries  twitter/icon.png  07/06/2017

Intrigued to see how @Netflix's reboots of children's 90's shows will turn out! #oldschool https://t.co/Fi7OUjPXZ1



@KidsIndustries  twitter/icon.png  06/06/2017

Great to see @PBSKIDS new campaign around ocean conservation ahead of #WorldOceansDay! #socialmedia #kids https://t.co/mzXvVG77s6



@KidsIndustries  twitter/icon.png  06/06/2017

Sad to hear the news of Peter Sallis' passing. A part of many of our childhood's. #WallaceandGromit #cheesegromithttps://t.co/OJgI0UszQM



@KidsIndustries  twitter/icon.png  05/06/2017

RT @WWF: #WorldEnvironmentDay: Unsustainable practices are pushing our oceans to the limit - RT if you agree we need to turn the tide! 🐟 🌊…



@KidsIndustries  twitter/icon.png  05/06/2017

Great to see a new initative which challenges gender stereotypes in dance and sport. #ballet #gender https://t.co/bpU3uImHFh



@KidsIndustries  twitter/icon.png  02/06/2017

We're not sure how this is giving the right message? Interested to see how the movie plays out... #film #animation https://t.co/XF8rP3U7hm



@KidsIndustries  twitter/icon.png  02/06/2017

Interesting article which calls for families to evaluate their screen time usage. https://t.co/izgueT8KCC #technology #families



@KidsIndustries  twitter/icon.png  31/05/2017

#LEGO takes a different angle with new Super Hero Girls advert and it's pretty powerful. #superhero #girlpower https://t.co/XU8TDHSIHZ



@KidsIndustries  twitter/icon.png  31/05/2017

We're excited to see what impact @ChipotleTweets content brings! https://t.co/UJRE6DEg3F #children #food #education



@KidsIndustries  twitter/icon.png  31/05/2017

Check out our new article "What made Pokemon Go successful - Nostalgia or Innovative Gameplay? #PokemonGO https://t.co/fbduNMKmRf



@KidsIndustries  twitter/icon.png  30/05/2017

We'd love to see an Animation badge in @Girlguiding! Excited to see the new badges. #girlpower #inspirenewskills https://t.co/J6qmmP1ALp



@KidsIndustries  twitter/icon.png  30/05/2017

Aliens Love Underpants #TV series proves #ChildrensBooks are still popular and great for adaptations. https://t.co/X8iy8YpiIl



@KidsIndustries  twitter/icon.png  26/05/2017

Float to live: Fight your instincts, not the water. See how in our new #RespectTheWater film and guide. https://t.co/Bf63Sr8Ih1 via @RNLI



@KidsIndustries  twitter/icon.png  26/05/2017

Official social media brand pages are a 'must have'! #customerexpectations #socialmediamarketinghttps://t.co/ZgjGFAsJxF



About

Kids Industries in numbers...


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We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


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There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


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Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.


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