Kids Industries: The Family Agency | Kids Industries

The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  29/07/2016

Such an AMAZING INSPIRATION. BBC News - Jo Milne: Ear implant woman helps Bangladesh kids

@KidsIndustries  twitter/icon.png  29/07/2016

BBC News - Postman Pat voice actor Ken Barrie dies

@KidsIndustries  twitter/icon.png  29/07/2016

RT @RosehipsMedlars: #FindRobbie Thanks to @BBCTheOneShow for this piece on #MissingPersons Well done @JoeDugg for…

@KidsIndustries  twitter/icon.png  28/07/2016

BBC News - Pokemon Go: Player claims to have caught all UK characters #pokemongo

@KidsIndustries  twitter/icon.png  26/07/2016

BBC News - Fireman Sam episode pulled amid Koran row

@KidsIndustries  twitter/icon.png  20/07/2016

@KidspirationTv BRILLIANT! WE LOVE THIS. Independent Films launches

@KidsIndustries  twitter/icon.png  20/07/2016

NSPCC issues warning over leaving children home alone

@KidsIndustries  twitter/icon.png  19/07/2016

Big thanks to the boss, @KIGary, for fixing us up with a freezer full of cold treats! #HappyWorkers #MiniMilk @walls

@KidsIndustries  twitter/icon.png  18/07/2016

WB Plans Suicide Squad VR Experiences | License! Global

@KidsIndustries  twitter/icon.png  07/07/2016

Too Cool for School via @Childmediaconf #tcmc

@KidsIndustries  twitter/icon.png  06/07/2016

RT @FundamentallyHQ: Another #onetowatch from #tcmc - @azoomeekids great to see app developers so conscious of online safety. One for the…

@KidsIndustries  twitter/icon.png  06/07/2016

RT @sai_path: Interesting... #tcmc

@KidsIndustries  twitter/icon.png  06/07/2016

RT @joelbr: Really interesting on Kids creativity LittleBig Partnership #cmc16

@KidsIndustries  twitter/icon.png  06/07/2016

RT @littlebiglive: Algorithms show what you like, therefore do not help reflect a diverse society, do Google and others have a responsibili…

@KidsIndustries  twitter/icon.png  06/07/2016

RT @HookResearch: "Audiences don't care about boundaries - kids will follow their passions" Alice Webb, BBC #Brexit #kidsmedia #TCMC #CMC16

@KidsIndustries  twitter/icon.png  06/07/2016

RT @HookResearch: "Children feel more comfortable being part of an international community" #TCMC #Brexit #CMC16 #community #childrensmedia

@KidsIndustries  twitter/icon.png  06/07/2016

Thanks @MindyMontana - they're going down a storm!

@KidsIndustries  twitter/icon.png  06/07/2016

#SuperHero #Biscuits make us a happy office! #DCcomics #Nom

@KidsIndustries  twitter/icon.png  05/07/2016

RT @FundamentallyHQ: Looking forward to catching up with everyone at #cmc16 especially @terrilanganTV @KidsIndustries and @DigitalKidsCon a…


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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