The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  31/10/2014

A huge thank you to everyone who came down to #PinkandBlue yesterday - we hope you enjoyed!

@KidsIndustries  twitter/icon.png  31/10/2014

@TweetEdgeAhead Thank you! And of course, likewise! :)

@KidsIndustries  twitter/icon.png  30/10/2014

RT @miriamhcraig: Excellent conference this afternoon put on by @KidsIndustries on the subject of #PinkAndBlue. Lots of useful thoughts.

@KidsIndustries  twitter/icon.png  30/10/2014

RT @sai_path: @KidsIndustries #PinkAndBlue: More talks like that please :) So entertaining, informative & including kids telling it how it …

@KidsIndustries  twitter/icon.png  30/10/2014

RT @IAmOliverEllis: Hi5 to Gary Pope for his #PinkandBlue conference.

@KidsIndustries  twitter/icon.png  30/10/2014

RT @samloveday77: Congrats on the #PinkandBlue conf today @KidsIndustries. Followed the tweets and it seemed like a great turnout and a liv…

@KidsIndustries  twitter/icon.png  30/10/2014

RT @LaHoop_: Plenty of food for thought - stimulating discussion *and* cakes #PinkAndBlue Thnx 4 interesting pm @KidsIndustries http://t.c

@KidsIndustries  twitter/icon.png  30/10/2014

RT @B3Creative: #pinkandblue Paraphrasing Shannon Cullen: it's not about pink or blue, it's about pink. Blue is a neutral colour.

@KidsIndustries  twitter/icon.png  30/10/2014

Daisy: I can't even think about being a princess, now. I've been a tomboy since 6 - like a girl Action Man! #PinkAndBlue

@KidsIndustries  twitter/icon.png  30/10/2014

Junior board member Daisy is talking about what's important about being a girl. #PinkandBlue

@KidsIndustries  twitter/icon.png  30/10/2014

RT @KatieSimmonsTV: "WTF has happened to Bob?" Is what everyone everywhere is one day going to ask. He's obvs got a great deal on gym membe…

@KidsIndustries  twitter/icon.png  30/10/2014

RT @hollyjunesmith: Puffin look to build a long relationship with young readers and that starts with the book jacket #PinkAndBlue

@KidsIndustries  twitter/icon.png  30/10/2014

A book cover is a gateway to imagination, but it can also be a barrier. Roald Dahl, Diary of a Wimpy Kid is popular across all #PinkAndBlue

@KidsIndustries  twitter/icon.png  30/10/2014

Boys refused to pick up a Malorie Blackman that had some pink elements on the cover. #PinkAndBlue

@KidsIndustries  twitter/icon.png  30/10/2014

.@srtcullen1 is discussing children aged 8-11. Funny stories, history and adventure are popular across gender #PinkandBlue

@KidsIndustries  twitter/icon.png  30/10/2014

RT @StartLicensing: Interesting from Chris Skala @KidsIndustries #PinkAndBlue that C5 were in part attracted to new Bob the Builder for the…

@KidsIndustries  twitter/icon.png  30/10/2014

Dora the way Mattel wanted her: as a princess - and with lightened skin. #PinkAndBlue http://t.co/eIaGd5kIhZ

@KidsIndustries  twitter/icon.png  30/10/2014

There is rationality to the change of @BobtheBuilderUK: the rationality of a toy company. #PinkandBlue

@KidsIndustries  twitter/icon.png  30/10/2014

RT @LicensePenguin: Our esteemed, knowledgable and very important @srtcullen1 is about to talk all things #pinkandblue for @KidsIndustries


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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