The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  04/05/2016

BBC News - Instagram hacked by 10-year-old boy https://t.co/ggCWpYhrQz

@KidsIndustries  twitter/icon.png  03/05/2016

We keep our children off school to protest SATS - but look what these dads in Mississippi do... https://t.co/Hq7CX7JJt9

@KidsIndustries  twitter/icon.png  02/05/2016

Danonino rolls out Y&R’s global ‘Say Yes’ proposition https://t.co/pjTnYNb7h1 via @moreaboutads

@KidsIndustries  twitter/icon.png  01/05/2016

BBC News - 10 High Street stores of 1976 that have disappeared https://t.co/Zut8cCXoP7

@KidsIndustries  twitter/icon.png  28/04/2016

4-year-old will not accept being told she can't have a boyfriend https://t.co/fIG7cqpDzh via @HuffPoUKParents

@KidsIndustries  twitter/icon.png  28/04/2016

Don't forget to give us a quick click on our #poll!

@KidsIndustries  twitter/icon.png  26/04/2016

Hearing great reviews for #TheJungleBook, but is it too scary for children? https://t.co/Gt97ebarPB via @romper https://t.co/AzBBR9UaMQ

@KidsIndustries  twitter/icon.png  26/04/2016

Today we need your help to answer: What do you think is most important in a #cafe for #children?

@KidsIndustries  twitter/icon.png  26/04/2016

RT @licensemag: DisneyLife Taken Off Air by China Regulators https://t.co/oolD07q7IV via @Variety

@KidsIndustries  twitter/icon.png  26/04/2016

Disney gets Minifigure makeover | Toys 'n' Playthings: https://t.co/PBYQQF0JEb

@KidsIndustries  twitter/icon.png  25/04/2016

BBC News - Working fathers get 21% 'wage bonus', TUC study finds https://t.co/9jVjUVTQ4U

@KidsIndustries  twitter/icon.png  21/04/2016

We've just discovered the free #PacMan @googlechrome extension! There goes our afternoon... #RetroGames #8bit https://t.co/9cqlbXCNvv

@KidsIndustries  twitter/icon.png  21/04/2016

RT @AmazingMorph: Party hats, check. Paper chains, check. Massive two-tier cake, check. #HappyBirthdayYourMajesty! https://t.co/aAoQZQZL1l

@KidsIndustries  twitter/icon.png  20/04/2016

Adele songs are being released as baby lullabies! https://t.co/tOZWZIUiut

@KidsIndustries  twitter/icon.png  19/04/2016

This dad's tweets about life with his four daughters are eye-wateringly hilarious https://t.co/82ydJfVltA

@KidsIndustries  twitter/icon.png  19/04/2016

Now this is a great #Dad, belting out 'Let it Go' with his talented little girl! https://t.co/98iubmli9j

@KidsIndustries  twitter/icon.png  19/04/2016

What the world's biggest websites looked like 20 years ago! https://t.co/ICin4Q1Kcu via @MetroUK

@KidsIndustries  twitter/icon.png  18/04/2016

Meaning great engagement for pre-schoolers (and Mum loved it too!). Good job, #Zootropolis!

@KidsIndustries  twitter/icon.png  18/04/2016

30sec #HonestReview from #JnrBoard member Elodie (3) on #Zootropolis. Her retention of characters & plot were v.good https://t.co/HA75N5TOdR

@KidsIndustries  twitter/icon.png  18/04/2016

Cheese toasties and rainbows are pretty much our 2 favourite things! https://t.co/uEbj4UO3TK


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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