The Family Agency

We make family targeted brands stronger by delivering award winning Insight, Strategy and Content.

The Family Agency

KI is the only full-service marketing agency for family brands that build lasting relationships with children and parents.




Research, knowledge capital development and brand strategies

Disney logo

Rebrand and digital platform for this leading licensing agency

CPLG logo

Developed and marketed the children’s range. Increased share from 15% to 51%

Aquafresh logo
Al Jazeera

Created the world’s leading pre-school channel in Middle East

Al Jazeera logo

NPD and marketing strategy for children’s porridge

Quaker logo
Peppa Pig

Redevelopment of global digital platform and App development

Peppa Pig logo

Built and branded an entire TV channel - on air and online

Jeem.TV logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Planning and Execution of Rice Krispies Multi-Grain Shapes relaunch

Kellogs logo

Insight to position own-brand toy range

Tesco logo

Development of family propositions for the holiday market

TUi logo

Research and Concept Development work across books and magazines

Egmont logo
Harper Collins

Product development for global brand

Harper Collins logo

Development and validation of a global hand washing programme

GlaxoSmithKline logo

Research to deliver an invigorated brand strategy

Miffy logo

Insight to deliver increased revenues in Consumer Products

Marvel logo

Insight and Strategy that re-developed Saturday morning TV

CITV logo
iLearn N Play

Suite of apps to work in partnership with toys

iLearn N Play logo

Range of TVC’s, websites and interactive events

Mattel logo
Warner Bros

A range of insight driven internal films to inform strategy development

Warner Brothers logo
Shaun the Sheep

Brand DNA to inform global Consumer Products development

Shaun the Sheep logo

Range of digital solutions and TVC’s

Tomy logo


Effectiveness happens when brand Insight, Strategy and Content are integrated. That's what we do.


Actionable and Robust. Qualitative and Quantitative consumer understanding and a power-packed "So What?" with every insight.

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Clear and Practical. Collaborative processes that combine our skills and knowledge with your ambition and business capabilities.

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Engaging and Emotional. Award winning content executed across any platform and validated by our unique understanding of the family market.

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@KidsIndustries  twitter/icon.png  23/04/2015

RT @davidkleeman: Sights/thoughts from 2015 @LEGOfoundation IDEA Conference. How do you leap barriers to promoting #playful #learning? http…

@KidsIndustries  twitter/icon.png  23/04/2015

Super Hero Girls by @DCComics & @Mattel: http://t.co/XzT7OUYKxD A positive step, or needless princessification? http://t.co/S9KYDylcjX

@KidsIndustries  twitter/icon.png  21/04/2015

#YouTubeKids is already drawing criticism for its skew towards branded content: http://t.co/84gKvR4Ite via @BostonGlobe

@KidsIndustries  twitter/icon.png  21/04/2015

Toy Fair 2016 on board as headline sponsor of http://t.co/NrPvD6WwG0 People Awards http://t.co/6Nbt6e7L5k

@KidsIndustries  twitter/icon.png  24/03/2015

We'll do our best to make our actual nominated hero attend the awards - she truly deserves it. Well, a night off, at least!

@KidsIndustries  twitter/icon.png  24/03/2015

We're beyond chuffed to have been nominated for the Unsung Hero award at @Licensingbiz! http://t.co/qBg5FXv0p9

@KidsIndustries  twitter/icon.png  24/03/2015

Data from @PlayScience shows parents use tech in different ways based on their child's gender: http://t.co/isjl44v0Q1 http://t.co/T9W73uOB3w

@KidsIndustries  twitter/icon.png  12/03/2015

Digging the Sandbox http://t.co/QiXE6NSEoo This is going to be good. @davidkleeman wish we were there!

@KidsIndustries  twitter/icon.png  06/03/2015

http://t.co/NrPvD6WwG0 People Awards: The finalists http://t.co/1EbY7jlf5f We're nominated as "unsung Hero" Thanks whoever nominated us!

@KidsIndustries  twitter/icon.png  06/03/2015

Very proud to have people like @RobsSilverstone on our team, volunteering with @NSRI in the #CapeFire fight. You're our #hero, Robyn!

@KidsIndustries  twitter/icon.png  06/03/2015

RT @RobsSilverstone: The other heroes of the #CapeFire, esp for volunteers, are their employers that allow them to help. High five to them!…

@KidsIndustries  twitter/icon.png  05/03/2015

Happy birthday to our Queen of social, @lapocketrocket! 🎉🎂 http://t.co/yCTuSOMjrz

@KidsIndustries  twitter/icon.png  04/03/2015

We're commemorating the late, Great Leonard Nimoy today. #LLAP. http://t.co/drR8u686Ag

@KidsIndustries  twitter/icon.png  03/03/2015

Sending good luck to @RobsSilverstone as she helps @NSRI fight the fires in Cape Town.

@KidsIndustries  twitter/icon.png  03/03/2015

RT @RobsSilverstone: We spotted #UberASSIST in the area & ran to the garage to get water & energy bars from the @KidsIndustries CT team. ht…

@KidsIndustries  twitter/icon.png  03/03/2015

At dawn, we ride. #TheWeaselAndTheWoodpecker. Make a great children's show, wouldn't it? HT @BuzzFeed http://t.co/PjJHxk7BPW

@KidsIndustries  twitter/icon.png  02/03/2015

We have a new member of our extended family - @NatalieHonan is an auntie again! Wecome Orly May!

@KidsIndustries  twitter/icon.png  27/02/2015

Lady Penelope & Parker look like they about to drop... No, that meme's over #thunderbirdsarego http://t.co/bYj5CxGdif http://t.co/mDijmjLyWj

@KidsIndustries  twitter/icon.png  27/02/2015

RT @playhows: Don't worry, YouTube Kids won't collect your child's data - yet http://t.co/bGam9TxRey #ux #research #design @KidsIndustries

@KidsIndustries  twitter/icon.png  26/02/2015

@traveldom Thanks so much, Dom!


Kids Industries in numbers...


We were born in 1999 when we realised there wasn’t a company offering the specialist services, the industry needed to connect with the family market.


There were two of us. Now there are 22. We’re the only team of cross-discipline marketing services professionals that specialise in the family market.


Two Hemispheres. We’re an international agency working from our offices in London and Cape Town.

Meet the grown ups...


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