September 29, 2014

10 things from our childhood that we'd like to bring back

If you could bring back something from your childhood what would it be? Your favourite toy? TV series? Food? We've been reminiscing and have taken a step back into the 80's and 90's (and, ahem, 70's) to pull together our top ten things from childhood that we'd like to bring back! Read More

September 24, 2014

Shaun of the Gobi

Whilst traveling around the Gobi desert in Mongolia, our research director Jon stumbled upon a much loved children's character in the most unlikely of settings.  Read More

September 18, 2014


Does the Holy Grail of a gender neutral, pan-platform, trans-media and licensing friendly animation property actually exist? ​What if you could take the brilliance of a whole bunch of global favourites and blend them in an unearthly, stitched together concoction? What if you could create ... FRANKENTOON? Read More

September 17, 2014

What does Microsoft's purchase mean for Minecraft fans?

Minecraft is one of the biggest games of the 21st Century, with a fan base spanning from young children to grown adults. With Microsoft announcing they are buying Mojang, the creator's of Minecraft, for £1.5billion, we look at what this means for its loyal fan base.  Read More

September 11, 2014

The Unconscious Mind

Consumers don't always tell brands what they really think, but it's not necessarily intentional. What role does the unconscious mind play in a consumer's decision making? Read More

August 26, 2014

Usability is for Life, not just for Digital

Usability is a buzz word in the world of digital at the moment, and so it should be. But while the focus has been on usability in apps and websites, have some offline content producers taken their eyes off the ball?  Read More

August 14, 2014

Pink and Blue - The Study

Get a taster of our research on Pink and Blue, and discover how parents really feel about gender issues. Read More

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August 5, 2014

The Definition of Done

What is the 'Definition of Done?', and how the word itself can mean different things in different contexts. Read More

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July 31, 2014

When is your child 'school-ready'?

What are the factors that determine a child's readiness for school? We picked the brains of our KI Mums Board for their perspective. Read More

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July 29, 2014

The Importance of Being...a Bear

Why are we so fascinated by bears? What to they mean to us as children? Read More

July 23, 2014

Familiarity never breeds contempt

A child desperately upset to say goodbye to an old friend...the dining room table Read More

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July 17, 2014

KI MUMS BOARD: First day nerves...

How do mums feel about sending their child off to school for the first time? We've been chatting to our Mum's Board to find out! Read through for some really interesting insights on this often anxious time. Read More

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July 14, 2014

Junior Digital Designer

Do you belive in rainbows, unicorns, interwebs, lol cats, Lego, Disney... Read More

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July 8, 2014

​How will traditional print media survive in the digital age?

Straight to the point, from our very own Nathan Eyers... Read More

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July 2, 2014

Pink and Blue at The Children's Media Conference

Don't miss Gary Pope's sessions on Pink and Blue at this year's Children's Media Conference...happening in Sheffield NOW! #TCMC Read More

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June 23, 2014

Urban Child Labour

The power of user testing, and how it can be closer to home than you think... Read More

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June 17, 2014

Diamond Babies - The Piercing Debate

We don't often comment on celebrity gossip, but this one has caused a big debate, and we have a big opinion... Read More

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June 10, 2014

The Generation Game

Why brands will miss a very big trick by not considering Grandparents Read More

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June 3, 2014

The House Mouse

On the whole, we are not fans of mice - especially when in our houses! Yet some of our favourite characters are these pesky little rodents. Read More

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May 27, 2014

Get Up, Stand Up

Why our daily stand-ups keep us moving forward...albeit with some mixed metaphors. Read More

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May 23, 2014

Are parental restrictions just too restrictive?

Are parents and teachers relying too much on parental controls to keep their children safe? Or are the controls preventing children from accessing useful content? Read More

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May 23, 2014

Good Apps, Bad Apps

What makes a good children's app? Is it really about the best tech and coding? Read More

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May 8, 2014

Golden Rules to being a Successful Producer

One of the first lessons to learn on the road to becoming a successful producer is to stop, think and plan your way through the production. Read our top ten golden rules for being a superstar producer. Read More

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April 24, 2014

Do, or do not. There is no 'try'.

Bold statements on signage, but with no substance to back it up. We're worried that companies are doing the bare minimum to appease well-meaning consumers, but in reality are they actually doing anything at all? Read More

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