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November 17, 2014
Digital 

Don't judge a colouring book by its cover

Is gaming a hindrance on a child's development? And how might our perceptions of our own childhoods influence how we view children today?  Read More

November 6, 2014
 

A 'frosty' reception for John Lewis

Reactions to the John Lewis advert have been great...but what of the product push behind it? Read More

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October 8, 2014
 

2014 set to be the best year on record for UK children’s books

With 37 million children's books sold in the first eight months of 2014, this year is set to be the biggest yet for children's books in the UK! We look at the current trends and challenges in children's publishing and how it's all about the story. Read More

October 6, 2014
Content 

Goldieblox: Disrupting - but not destroying - the pink aisle

People claim that Goldieblox's disruption of the pink aisle isn't going far enough - but do pink and frills need to be destroyed? Read More

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October 1, 2014
Digital 

Today I forgot my phone

Why are we so panicked to leave the house without our phones? And why is it such an effective punishment for children to be deprived of their tech? Read More

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September 29, 2014
Content 

10 things from our childhood that we'd like to bring back

If you could bring back something from your childhood what would it be? Your favourite toy? TV series? Food? We've been reminiscing and have taken a step back into the 80's and 90's (and, ahem, 70's) to pull together our top ten things from childhood that we'd like to bring back! Read More

September 24, 2014
Insight 

Shaun of the Gobi

Whilst traveling around the Gobi desert in Mongolia, our research director Jon stumbled upon a much loved children's character in the most unlikely of settings.  Read More

September 18, 2014
Content 

Frankentoon

Does the Holy Grail of a gender neutral, pan-platform, trans-media and licensing friendly animation property actually exist? ​What if you could take the brilliance of a whole bunch of global favourites and blend them in an unearthly, stitched together concoction? What if you could create ... FRANKENTOON? Read More

September 17, 2014
Digital 

What does Microsoft's purchase mean for Minecraft fans?

Minecraft is one of the biggest games of the 21st Century, with a fan base spanning from young children to grown adults. With Microsoft announcing they are buying Mojang, the creator's of Minecraft, for £1.5billion, we look at what this means for its loyal fan base.  Read More

September 11, 2014
Insight 

The Unconscious Mind

Consumers don't always tell brands what they really think, but it's not necessarily intentional. What role does the unconscious mind play in a consumer's decision making? Read More

August 26, 2014
Content 

Usability is for Life, not just for Digital

Usability is a buzz word in the world of digital at the moment, and so it should be. But while the focus has been on usability in apps and websites, have some offline content producers taken their eyes off the ball?  Read More

August 14, 2014
Insight 

Pink and Blue - The Study

Get a taster of our research on Pink and Blue, and discover how parents really feel about gender issues. Read More

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August 5, 2014
 

The Definition of Done

What is the 'Definition of Done?', and how the word itself can mean different things in different contexts. Read More

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July 31, 2014
Insight 

When is your child 'school-ready'?

What are the factors that determine a child's readiness for school? We picked the brains of our KI Mums Board for their perspective. Read More

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July 29, 2014
 

The Importance of Being...a Bear

Why are we so fascinated by bears? What to they mean to us as children? Read More

July 23, 2014
Insight 

Familiarity never breeds contempt

A child desperately upset to say goodbye to an old friend...the dining room table Read More

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July 17, 2014
Insight 

KI MUMS BOARD: First day nerves...

How do mums feel about sending their child off to school for the first time? We've been chatting to our Mum's Board to find out! Read through for some really interesting insights on this often anxious time. Read More

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July 14, 2014
Digital 

Junior Digital Designer

Do you belive in rainbows, unicorns, interwebs, lol cats, Lego, Disney... Read More

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July 8, 2014
 

​How will traditional print media survive in the digital age?

Straight to the point, from our very own Nathan Eyers... Read More

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July 2, 2014
 

Pink and Blue at The Children's Media Conference

Don't miss Gary Pope's sessions on Pink and Blue at this year's Children's Media Conference...happening in Sheffield NOW! #TCMC Read More

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June 23, 2014
Digital 

Urban Child Labour

The power of user testing, and how it can be closer to home than you think... Read More

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June 17, 2014
 

Diamond Babies - The Piercing Debate

We don't often comment on celebrity gossip, but this one has caused a big debate, and we have a big opinion... Read More

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June 10, 2014
Insight 

The Generation Game

Why brands will miss a very big trick by not considering Grandparents Read More

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June 3, 2014
Content 

The House Mouse

On the whole, we are not fans of mice - especially when in our houses! Yet some of our favourite characters are these pesky little rodents. Read More

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May 27, 2014
Strategy 

Get Up, Stand Up

Why our daily stand-ups keep us moving forward...albeit with some mixed metaphors. Read More

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May 23, 2014
Content 

Are parental restrictions just too restrictive?

Are parents and teachers relying too much on parental controls to keep their children safe? Or are the controls preventing children from accessing useful content? Read More

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May 23, 2014
Digital 

Good Apps, Bad Apps

What makes a good children's app? Is it really about the best tech and coding? Read More

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May 8, 2014
Insight 

Golden Rules to being a Successful Producer

One of the first lessons to learn on the road to becoming a successful producer is to stop, think and plan your way through the production. Read our top ten golden rules for being a superstar producer. Read More

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April 24, 2014
 

Do, or do not. There is no 'try'.

Bold statements on signage, but with no substance to back it up. We're worried that companies are doing the bare minimum to appease well-meaning consumers, but in reality are they actually doing anything at all? Read More

April 15, 2014
Insight 

When is an age restriction not an age restriction?

Do age restrictions mean the same thing to licensees as they do to children and parents? It is worrying that 18+ brands can now slip under the radar into children's products, but even more so when the children in question then want to experience the brand on the very platform already deemed unsuitable. Read More

April 15, 2014
Insight 

Childhood Crazes

What were the crazes that swept your school as a child?

We all love to reminisc, but what makes a craze go crazy?  Read More

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April 9, 2014
Insight 

Evolution of 10 Popular Children's Characters

Children’s characters are prone to regular adaptations to meet social, technological and cultural trends that can either enhance or hinder the brand. We've looked at a list of the top ten children’s characters we perceive to have experienced the most interesting evolutionary change. Read More

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April 7, 2014
Strategy 

Kids Industries Grows Up with Brand Refresh

Over the last few years we've been quietly growing up, evolving our offer and perfecting our trade. Looking through the lens of our business – Insight, Strategy, and Content, we’ve worked hard to develop what we do and how we do it. Read More

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March 25, 2014
Content 

Play is the Universal Language

Children learn a lot from playing with others. It teaches them social skills such as sharing, taking turns and tolerance of others that are needed throughout life.  Read More

May 6, 2013
 

Why is a Papaya called a Papaya?

Being a parent isn’t just changing dirty nappies – it’s filling a child’s mind with the knowledge and confidence to ask “why?” throughout their life. That is the most important thing we can ever do. Read More

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October 6, 2012
 

Global Apps Study

Websites are dead. Well, they’re not quite dead but they’re certainly suffering a nasty and terminal case of the Apps. Read More

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January 9, 2012
 

Underpants and eBooks

Bad brand experiences should be a thing of the past. You get sad and vow never to buy that company's goods again ever - until you have to. It's annoying, isn't it?  Read More

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July 26, 2011
 

Techno Psychics

Apparently, children are able to predict the future. It’s true. There’s been research done and everything. Read More

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