Boat Rocker
Love Monster Social Strategy
How do you launch and grow Facebook and Instagram channels for a brand new preschool show in an incredibly crowded market?
Key Information
Consistent organic engagement rate between 8-11% across both channels
1 million iPlayer requests within the first three weeks of launch
Boosted Facebook organic engagement rate by 236% from Q2 to Q4

Love Monster is a beautiful new animated preschool TV series. And Love Monster himself is a wonderful hairy hero who lives surrounded by cute, fluffy animals in Fluffytown. Always feeling a little out of place, his friends are ever ready to cheer him up and show him just how loved he is. Each Love Monster episode is based on a learning and is packed full of warmth.


Boat Rocker approached KI to help them launch their brand new preschool show – in what was an already-crowded market – on their Facebook and Instagram channels.


We worked with the Boat Rocker team to support the launch by setting up and managing their Facebook and Instagram channels. Understanding how busy the preschool market is, we made sure to create a tone of voice and strategy that is guided by Love Monster’s differentiating factor – warmth. 

Leveraging the tone, we connected with parents through paid promotions, influencer marketing and organic posts and built up a community. These two channels have been paramount in supporting international broadcast releases in the USA, Canada, Australia and Ireland as well as the toy launch alongside Golden Bear in early Q4 of 2020. 

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