Thursday 21st March 2023
REGISTER INTEREST
Dynamos Cricket
Dynamos Cricket
How do you help recruit 35,000 children aged 8-11 into a mass participation programme?
Key Information

The English and Welsh Cricket Board wanted our help to launch a mass participation programme – Dynamos Cricket – via the production and delivery of a full creative campaign. For children graduating from All Stars Cricket or children new to the game, Dynamos Cricket focuses on developing movement skills through the exciting game of ‘countdown cricket’.

KI developed the creative strategy, comms platform and multiple channel assets as part of a campaign to drive sign-ups. We produced the creative and messaging for mass media channels including OOH, cinema, radio, print and digital. The campaign was used across consumer facing and network channels.

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