The English and Welsh Cricket Board wanted our help to launch a mass participation programme – Dynamos Cricket – via the production and delivery of a full creative campaign. For children graduating from All Stars Cricket or children new to the game, Dynamos Cricket focuses on developing movement skills through the exciting game of ‘countdown cricket’.

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KI developed the creative strategy, comms platform and multiple channel assets as part of a campaign to drive sign-ups. We produced the creative and messaging for mass media channels including OOH, cinema, radio, print and digital. The campaign was used across consumer facing and network channels.

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