England & Wales Cricket Board
Dynamos Participation Programme
How do you help recruit 35,000 children aged 8-11 into a mass participation programme?
Key Information


The English and Welsh Cricket Board wanted our help to launch a mass participation programme – Dynamos Cricket – via the production and delivery of a full creative campaign. For children graduating from All Stars Cricket or children new to the game, Dynamos Cricket focuses on developing movement skills through the exciting game of ‘countdown cricket’.


KI developed the creative strategy, comms platform and multiple channel assets as part of a campaign to drive sign-ups. We produced the creative and messaging for mass media channels including OOH, cinema, radio, print and digital. The campaign was used across consumer facing and network channels.

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