Job Type:

Full Time, Permanent

Start date:


30k - 38k depending on experience


London, hybrid working between our offices in London Bridge (SE1) and home

Social Media Manager

The Role & the Company

Kids Industries (KI) was the very first agency to specialise in the family market and is recognised as the leading global Research, Strategy and Creative Agency in the sector - focusing exclusively on the most exciting, engaging and imaginative audience segment

Our vision is to build a reality where children and families connect with our clients through the equal exchange of real value. This means putting the family first in everything we do. We consistently deliver the Strategic and Creative expertise that makes fulfilling life experiences for children and families right around the world.

We’re a dedicated team of researchers, marketers, designers, developers, strategists, geeks, and psychologists all pulling together to make new things for the family every single day.

We work globally with current projects live in 12 countries. Our clients come from all sectors - FMCG, Entertainment, Edtech, Non-Profit, Travel & Leisure, Gaming and Toys and there’s probably not a children’s character you can think of that we’ve not played a part in.

We’ve built global websites, no1. apps, award-winning hotels for the family, developed new TV stations, created new cereals, designed the interior of cruise ships, planned theme parks, launched new products and researched just about everything under the sun.

We want to create award-winning work, but we also want to make sure everyone has a nice time whilst we do it, so you’ll find us working just as hard on our culture and our values, as we do on our projects.

As a Social Media Manager, you will help develop the social strategy and manage social media channels for world-class brands that engage parents and families, whilst at the same time growing your skills within community management and paid social advertising (using tools like Facebook Manager and Google Ads).

Key Responsibilities

Social media management

  • Developing engaging and results-driven social media strategies
  • Social media content planning & creation of content calendars
  • Social media creative: briefs for designers and producers, and content creation if that is your game
  • Day to day handling of our client’s social media accounts
  • Monitoring, tracking, analysing and reporting on performance on social media platforms
  • Researching and evaluating the latest trends in order to find new and better ways of measuring social media activity, as well as innovative campaign ideas
  • Paid campaign management on social

Working with the team on Kids Industries’ internal comms

  • Reviews of KI’s internal comms processes and content
  • Feedback to team members that manage internal comms
  • Supporting the alignment of KI’s internal comms to the overarching strategy

Shoots and influencer management

  • Based on campaign needs: Influencer sourcing and ongoing management throughout influencer campaigns
  • Devising ideas for and leading / assisting on product shoots to ensure the social strategic vision is coming to life in a creative way

Important Skills and Abilities

  • At least 3 years of work experience in social media and community management
  • Experience in social media strategic reporting
  • A demonstrable interest in social media marketing and communities
  • Experience building presentations with Google Slides and a strong understanding of Microsoft Office / Google products
  • Excellent copywriting skills (English)
  • Highly organised, detail-oriented and committed to delivering top quality work.
  • A strong interest in the family market and the clients we work with
  • Outstanding communication skills: written and verbal
  • Commitment to delivering top quality work
  • Calm under pressure - agencies can be busy, but are also hugely collaborative, exciting environments. We’re looking for someone who can thrive in this space, meaning you know how to manage your time, prioritise tasks, collaborate with your team and excel at the job
  • Desired quality: Knowledge of Adobe Photoshop, Illustrator, InDesign, and Canva

Benefits of the Role

  • Competitive salary
  • Medical Insurance
  • Company pension scheme
  • 28 days holidays (including bank holidays) and office closed over Christmas and New Year period
  • Duvet days
  • Early Finish Fridays
  • Structured training opportunities and development plans
  • Subsidised food and drink, free lunch Fridays, office beer fridge, office socials
  • Commitment to a healthy work-life balance
  • Amazing opportunities for career progression
  • Cycle to work scheme
  • Close-knit team - that takes pride in supporting each other and creating beautiful work through collaboration.
  • The work - working with children and family audiences inspires a lot of innovation and is inherently playful. Our clients deliver strong business results, but will also not shy away from having happiness, magic, or justice as part of their mission statement.