Marketers

Marketing to children and parents is tough. To do it right you need to have a delicate blend of sensitivity and commercial sense. Our team know the landscape, the regulations, the channels, the best types of creative and are expert at building brands in the family space.

We’ve got big agency and client side experience but we’re definitely a boutique.

Researchers

The backbone of our company as everything we do is dependent on creative ways of finding and then applying knowledge.

We’re expert in talking to everyone from grandparents to pre-schoolers with a range of techniques specifically designed to get the very best from each and every respondent. Each member of our research team is a walking encyclopaedia of the family market and is here to help.

Psychologists

One of the things that make children a unique consumer group is that we know where their heads are at (most of the time). And this means we can be very precise about what will and will not work for them.

Two practising psychologists make sure that everything we do – whether research or marketing services - are absolutely developmentally appropriate and the very best they can be for the children.

Strategists

The family market is more tricky now than ever. You really, really have to get all your ducks in a row. And we think the best way to do that is to properly understand the space you’re operating in. We look at each problem from multiple perspectives and then apply our very good tool kit to find a bespoke strategy to fit your unique need.

Designers

Things should look as good as they can and you can’t have a strategic and creative company like ours without people to make things look great. Our brilliant design team includes animators, illustrators, graphic designers and good old fashioned artists.

Developers

Technology is anything that was invented after you were born... and in order to deliver that technology we need geeks. We’ve got front end and back end. If it appears on a screen we can make it look good and work very nicely indeed.

Our guys know more about this stuff than that kid from “War Games” that nearly nukes the planet. We don’t let them out much.

Creatives

It all starts with an idea. Our creative team have the skill and imagination to read a brief, and visualise a number of creative executions. Then, by collaborating with the rest of our team we are able to fish out the best concept for each brand, and develop and execute a great campaign.

Our writing team have written everything from children’s TV shows to advertorials in parenting magazines, to articles in the national press to TV ads and live events at Butlins! If it needs an idea and it needs bringing to life, Kids Industries will deliver for you.

Us, we’re 12 years old.

We were born in 1999 when we realised no one company was offering a range of commercial services for businesses that wanted to connect with what the family needed.

We’re the only company of our kind in the world. We’re a team of 16 in the UK and 4 in South Africa.

We’re family owned and we really like what we do.