Our Thinking | Kids Industries

Our Thinking

Time to think is a luxury. So we’ve organized our knowledge and built tools that help us think cleanly and quickly.

4ft Thinkingtm

We unpack every brief through the lens of three interconnected sciences :Psychology, Biology and Sociology. We call it 4ft ThinkingTM.
It's our way of seeing the world through the eyes of a child whilst keeping commercial feet on the ground.


60% of our work is about mum and so we've come to understand her very well indeed. We’ve bottled much of this experience in a tool we call Mumsight.



KI Blog

Short and sweet is how we think it works best. Essays are for school.

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