Strategy | Kids Industries
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Strategy

We design and activate collaborative processes that make the most of our combined skillsets and capabilities.





 

Only you know your business. So, we work with you, sharing all we know, to design the right strategy for the right problem.

No two problems are ever the same and over the last 15 years we've tackled everything from a TV channel launch to the creation of a new cereal. We don't mind what the problem is as long as it's about making a family brand stronger.

 

We can help with...

 
 
Consumer Immersion
Marketing Strategy Development
Creative Thinking
Opening New Markets
Social Media Strategy
Line Extension or Innovation
Increasing the Knowledge Capital
Speaking Engagements & Offsites

Using our tools

We’ve developed a range of tools specifically to solve the problems of the family marketplace.
 
Knowledge Base

Our tech team has built us a magical app that can search the data we’ve curated over the last 15 years whenever we want and wherever we are. Just a little benefit of partnering with KI.

Knowledge Base
Relevance Modelling

If one thing makes people engage it is relevance. We spent a year decoding what relevance means in the family market – and now we know we can share with you and remodel your brand to be relevant.

Relevance Modelling
The Brand Wheel

Brands aren’t linear. Not anymore. So arrows and diamonds don’t cut it as tools to build brands in the 21st Century. So we invented the wheel. It’s a 360 brand mapping tool specifically designed for the age of content and conversation.

The Brand Wheel
Character DNA

20% of our work is character based. To create cut through brand strategies in the cluttered world of licensing you need to know what you actually have. This unique to KI process unpacks how the consumer really sees your character brand and what you can do to exploit it.

Character DNA
H&H Mapping

Head & Heart Mapping. The rational and the emotional are even more apparent in the family market. H&H unpacks the cognitive and emotional dimensions of a consumers’ engagement with a brand to define the opportunities.

H&H Mapping
Sledge Hammer

Every brand we’ve ever DNA’d is held in Sledgehammer. And there’s a lot of them. Sledgehammer is a pretty user interface that fronts a blend of powerful algorhythms that mean we can search how any character brand interacts with another across a wide range of variables. It helps us map the white space that character brands can play in and the categories they might win in.

Sledge Hammer

Thinking Tools

Here’s how we structure our thinking around children and mums.
 
 
 

4ft ThinkingTM

 

We unpack every brief through the lens of three interconnected sciences: Psychology, Biology and Sociology. We call it 4ft Thinking™. We put this at the very heart of all our work. It’s our way of seeing the world through the eyes of a child whilst keeping commercial feet on the ground.


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MumsightTM

 

Every mother is unique. They simply don’t segment in the usual ways and it can be tough to know how, when and where to connect with them. We’ve been talking to mums for over 10 years and we’ve come to understand them very well indeed. We’ve bottled much of this experience in a tool we call Mumsight™.


>Find Out More
 
 


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