MUMSIGHT™
Mothers are unique. Each and every one brings her own individual take on child rearing to this most important of tasks for the human race.
It's little wonder they can be quite tough to understand. And given that they are the gatekeeper - the one and probably only route not just to the children but to household expenditure, it's important that your brand understands how to connect with them, when to connect with them and where to connect with them.
We've been talking to mums for nearly 10 years. We've got quite good at it. In fact we've got so good at it we've almost made it a science. We call it Mumsight™.
Mumsight™ is a mix of three sciences and a lot of observation.
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Mumsight™ is a mix of three sciences and a lot of observation.
Psychology
If you want mum to connect with your brand you need to understand how she thinks and the headspace of mum can be tough to access. We’ve taken the time to do the hard bit and really get inside her thoughts, dreams, motivations and actions so that you don’t have to.
Sociology
How mum sees herself and her place in society is something that is for ever in a state of evolution. We make it our business to know how society is treating mum and to listen to what they are saying in their own communities.
Biology
When a woman has a child there is so much that changes – and not just the volume of sleep. With motherhood comes the beginning of a whole new developmental pathway – one that can be mapped if you know what to look for and one that has a direct impact on her behaviour as a consumer.
Shopper Behaviour
Mums often behave in strange ways at point of sale and respond to advertising in ways that we might not expect. By truly knowing how she behaves in the transactional context we deliver campaigns and research studies that have a far reaching impact.
