4FT THINKING™
A very special blend of three sciences - Psychology, Biology and Sociology.
4ft Thinking™ is just one of the things that sets our company apart. Our very deep understanding of child development is at the very heart of everything we do. Get it right for the child and you get it right for the mother. Make her smile and she'll be happy to purchase. And you do that by understanding what inspires her child.
Before we do anything at all we unlock the science of every brief. This gives each and every project a robust platform for us all to build the right solution from.
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4ft Thinking™ is our way of seeing the world through the eyes of a child.
It’s a mix of three sciences...Psychology
To create anything for children you need to understand how they understand their world – how they see colour, how to react to pace, which words they understand, when they can read, how they gain their sphere of reference. Our understanding of child psychology gives your brand the headstart.
Sociology
The simple truth is that you can’t market to mums and children if you don’t understand the societal context. And this is more true now than it has ever been. It’s a charged market and mistakes are easy.
It’s our business to know the wider context of regulation, legislation and most importantly public opinion. We make sure our clients benefit from our understanding and are protected.Biology
To make a toy for a child you need to know how big their hands are. To develop a food you need to know what their taste buds are capable of experiencing. To make a website for children you need to understand hand-eye coordination can be problematic for a three year old.
We know the biology so that we can create experiences that actually work for the children and build the right connection with your brand.
