ADS
Cutting through the clutter
Children spend more time in the digital space than they do watching television.
A clear, creative and engaging online campaign is no longer the nice-to-have of the media plan.Media consumption today means that getting your message out digitally is essential for success.
Mattel Fijit
Letting You PlayFijit Friends are totally original and that makes them a bit tough to describe. So as part of our TTL strategy we built two digital “demonstrators” to showcase their multiple and very endearing functions.
Using green screen, the Fijits were filmed performing their many functions. This footage was then developed to provide a fully functional interactive experience where the girls could play with the digital Fijit as if she were real.
