Posted July 2, 2014, By Natalie Honan, Creative Producer
Our very own Gary Pope is hosting two sessions on gender identification at this years Children’s Media Conference - all kicking off today!
Kids Industries have been paying a lot of attention to the ‘pink and blue’ debate recently, in particular the pressuring of high-street children’s stores by some dedicated campaign groups. We have our opinions on it all, and Gary is at #TCMC to share them with everyone, and hopefully open a really interesting and broad discussion. It's a hot topic, and we've had an awful lot of debate internally around it also, so we're very excited to see what comes out of the sessions.
But what is behind the pink-blue phenomenon? Gary will navigate the audience through a journey, outlining the biological, societal and cultural factors that have shaped children’s gender identity over thousands of years and up to the present day. We've looked at the science behind colour recognition, gender preferences and the resons for them, as well as our in-depth understanding of children and their biological play patterns and cognition. What do all of these factors mean for gender, and how we deal with it.
With valid opinions from both sides of the coin, we bring in Kids Industries' own quantitative and qualitiative research findings on gender, and share the results.
Finally, Gary identifies differences in how gender is represented through traditional children’s toys and the children’s digital world, offering some valuable insights for children’s content providers, retailers and licensees.
We think you'll really get something out of this one, so let us know whether you agree!
Bring some opinions or questions to Gary's sessions:
Thursday 03 July 2014 2:00pm-3:00pm @ Showroom Cinema 1
Friday 04 July 2014 2:00pm-3:30pm @ Showroom Cinema 1