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Kids Industries Grows Up with Brand Refresh

Posted April 7, 2014, By Gary Pope, Client Director

Over the last few years we’ve been quietly growing up, evolving our offer and perfecting our trade. We’ve witnessed first hand the dramatic change that the digital revolution continues to have on the family market. Looking through the lens of our business – Insight, Strategy, and Content, we’ve worked hard to develop what we do and how we do it.

  Word class team

It’s been an incredible experience for us – we now have a much bigger team of highly skilled experts that include the best in the business for digital creative and production, social media and community management, and powerful insight, strategy and research. 

The team genuinely cares about creating fantastic products and experiences for children and families, and making brands and clients stronger.

  Client excellence

Our client list continues to grow, and we are very proud to say that we have recently worked with Al Jazeera Children’s Channels to design and build the world’s most advanced 360 degree media platform for Arabic speaking children.

We’ve created the new global website and a couple of chart topping apps for Peppa Pig, we rebranded and repositioned Guinness World Records and we gave CPLG a new identity and a beautiful website. Busy times.

  A celebration of style

So to celebrate we decided to look at our own branding - a new look, new site and a new tagline. Our logo has had a tasty refresh – cleaner and more aligned with the times. Our website is a vastly improved homespun affair with some first class examples of our work, information rich blog posts,  and a sophisticated beverage ordering system for thirsty clients, old and new, is just around the corner.

We're producing highly relevant and targeted social media activity, and a new KI Quarterly has just hit the press. 

  Good old fashioned family values

We may have changed the way we look, and broadened our offering, but our heart and head have stayed the same. Child development and 4ft Thinking™ are at the centre of everything we do, and we are as focused on ‘mum’ as we ever have been (she is the gatekeeper after all), as well as dad and grandparents too.

Therefore after 14 years the time has come to position ourselves as The Family Agency™. We believe that this represents the true values of our company and the work we do with our clients - making their family focused brands stronger through the insight we discover, the strategy we design and the content we create.

There’s an old saying that overnight success takes 15 years, and we’re poised and ready for what promises to be a very exciting 12 months ahead.

We hope to see you soon for a cuppa! 

work/iconTagSmall.png al jazeera cplg guinness world records peppa pig re-branding the family agency

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